Roku: brands it owns and its ownership tree
Roku (NASDAQ: ROKU) is a publicly listed company headquartered in San Jose, United States that owns 5 consumer brands.[1][2]
American streaming platform company reporting two segments, Devices and Platform, per its 10-K. Not related to the Japanese sake brand Roku owned by Suntory or the Honduran Roku brand, which are separate records. Roku TV sets are made and sold by partner TV makers that license the Roku TV operating system, so those TV brands are not Roku brands.
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brands owned
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acquisitions recorded
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divestitures recorded
Company facts
- Legal name
- Roku, Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 San Jose, United States
- Tickers
- NASDAQ: ROKU
- Revenue
- $4.74 billion (2025)[2]
- SEC CIK
- 0001428439
- Website
- www.roku.com
- Last verified
- · 2 sources
What Roku's annual report says about its business
Read from Roku's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Segments the filing names
- Platform segment, Devices segment:
Our two reportable segments are the Platform segment and the Devices segment.
- Platform:
The Company operates in two reportable segments and generates Platform revenue from the sale of digital advertising (including direct and programmatic video advertising, ads integrated into the Company's user interface, and related services) and streaming services distribution (including subscription and transaction revenue shares, the sale of Premium Subscriptions, the sale of owned and operated subscription services, and the sale of branded app buttons on remote controls).
Acquisitions and disposals named in the filing
- Acquired: Frndly TV, Inc. (May 2025).
In May 2025, we acquired Frndly TV, Inc. ("Frndly TV"), a subscription streaming service that offers more than 50 live TV channels, on-demand video, and cloud-based DVR for an affordable price.
- Acquired: Vizio.
We also face increased competition with Walmart (which currently makes and sells Onn. branded streaming products, including co-branded Roku TV models), in light of Walmart's acquisition of Vizio (which also makes and sells smart TVs with a proprietary operating system) and the integration of Vizio's operating system into Walmart products instead of other third-party proprietary operating systems.
Roku in numbers
- Roku owns 5 consumer brands tracked here across 1 top-level categories; the largest is internet & digital with 5 brands.[1]
Roku financial history
Headline figures from Roku's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $1.78bn to $4.74bn, an average of 21.6% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $4.74bn | $-5,624,000 | -0.1% | $88.4m | $4.43bn | — | 10-K | |
| $4.11bn | $-218,167,000 | -5.3% | $-129,386,000 | $4.3bn | — | 10-K | |
| $3.48bn | $-792,377,000 | -22.7% | $-709,561,000 | $4.26bn | — | 10-K | |
| $3.13bn | $-530,888,000 | -17.0% | $-498,005,000 | $4.41bn | $0 | 10-K | |
| $2.76bn | $235.1m | 8.5% | $242.4m | $4.08bn | $80m | 10-K | |
| $1.78bn | $-20,253,000 | -1.1% | $-17,507,000 | $2.27bn | $89.9m | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Roku owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Recent changes to this record
Roku SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 8-K | Other events | |
| 8-K | Other events | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Other events | |
| 8-K | Results of a shareholder vote | |
| 8-K | Entry into a material agreement; Other events | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Regulation FD disclosure | |
| 8-K | Results of operations and financial condition | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition |
Frequently asked questions
What brands does Roku own?
Roku owns 5 consumer brands tracked here, including Roku (streaming platform), Howdy, Roku Smart Home, The Roku Channel and Frndly TV.
Is Roku an American company?
Yes. Roku is headquartered in San Jose, United States.
Who owns Roku?
Roku is a publicly listed company owned by its shareholders; it trades as ROKU on the NASDAQ.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Roku, Inc. Annual Report on Form 10-K filed 2026-02-13 — SEC EDGAR, SEC Form 10-K, published 13 February 2026; retrieved 3 October 2026.
- [2] Roku, Inc.: Form 10-K for the year ended 2025-12-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 13 February 2026; retrieved 4 October 2026.
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