Who owns Roku (streaming platform)?
Roku (streaming platform) is owned by Roku (the United States, NASDAQ: ROKU).[1]
Evidence: Roku, Inc. Annual Report on Form 10-K filed 2026-02-13, SEC EDGAR, 13 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Roku, Inc. verified
- Owner HQ
- 🇺🇸 United States, San Jose
- Origin
- 🇺🇸 United States
- Category
- Internet & digital › Platforms & devices › Connected devices
- Parent ticker
- NASDAQ: ROKU
- Last verified
- · 1 sources
About Roku (streaming platform)
Roku's streaming platform and its own devices, including streaming players, sticks, Roku-made TVs launched in 2023, soundbars and speakers. The 10-K reports a Devices segment and a Platform segment that monetizes user engagement. Partner TV makers license the Roku TV operating system, while Roku itself sells the Roku-branded hardware.
Ownership timeline of Roku (streaming platform)
Where Roku (streaming platform) sits in Roku
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Roku ownership tree →
See the full Roku brand portfolio (5) →
Other brands owned by Roku
Roku controls 5 brands on Brandtree, 5 of them in internet & digital.
Also in internet & digital
Other brands in connected devices, and who owns them
The 23 brands in connected devices on Brandtree belong to 13 owners. The largest is Garmin, with 5; Roku has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| fēnix | Garmin | 🇨🇭 Switzerland |
| Fitbit | Alphabet | 🇺🇸 United States |
| Arlo | Arlo Technologies | 🇺🇸 United States |
| Jiobit | Life360 | 🇺🇸 United States |
| Ring | Amazon | 🇺🇸 United States |
| Anker eufy | Anker Innovations | 🇨🇳 China |
| Xiaodu | Baidu | 🇨🇳 China |
| Wemo | FIT Hon Teng | 🇹🇼 Taiwan |
About the owner: Roku
Roku is a publicly listed company headquartered in San Jose, United States. Brandtree records 5 brands under its control, and it is listed as NASDAQ: ROKU.
American streaming platform company reporting two segments, Devices and Platform, per its 10-K. Not related to the Japanese sake brand Roku owned by Suntory or the Honduran Roku brand, which are separate records. Roku TV sets are made and sold by partner TV makers that license the Roku TV operating system, so those TV brands are not Roku brands.
🇺🇸 Roku (streaming platform) and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Roku (streaming platform) is not one of them.
Frequently asked questions
Who is the parent company of Roku (streaming platform)?
The parent company of Roku (streaming platform) is Roku, a publicly listed company headquartered in the United States.
Is Roku (streaming platform) American?
Yes. Roku (streaming platform) originated in the United States and its owner, Roku, is also headquartered in the United States.
Is Roku (streaming platform) still owned by Roku?
Yes. As of 3 October 2026, Roku (streaming platform) is still owned by Roku. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Roku, Inc. Annual Report on Form 10-K filed 2026-02-13 — SEC EDGAR, SEC Form 10-K, published 13 February 2026; retrieved 3 October 2026.
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