Who owns Howdy?
Howdy is owned by Roku (the United States, NASDAQ: ROKU).[1]
Evidence: Roku, Inc. Annual Report on Form 10-K filed 2026-02-13, SEC EDGAR, 13 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Roku, Inc. verified
- Owner HQ
- 🇺🇸 United States, San Jose
- Origin
- 🇺🇸 United States
- Founded
- 2025
- Category
- Internet & digital › Streaming & media › Streaming video
- Parent ticker
- NASDAQ: ROKU
- Last verified
- · 1 sources
About Howdy
Ad-free subscription streaming service that Roku says it launched in the United States in August 2025. The 10-K describes it as an owned-and-operated service offering movies and TV series for $2.99 per month, and distinguishes it from The Roku Channel, which carries advertising and aggregates third-party content.
What Roku's annual report says about Howdy
Sentences about Howdy from Roku's latest annual filing[1], copied word for word.
Owned and Operated Streaming Apps In 2025, we expanded our portfolio of owned and operated streaming apps beyond The Roku Channel to Howdy, an ad-free SVOD service, and Frndly TV, a subscription streaming service that offers live TV, on-demand video, and a cloud-based digital video recorder ("DVR").
With both Howdy and Frndly TV, we believe our expertise in recommending relevant content to viewers and leveraging the power of our platform will drive cost-efficient subscription sign-ups and engagement, thus adding incremental Platform revenue.
Howdy In August 2025, we launched Howdy in the United States, our owned-and-operated SVOD service, offering high-quality movies and TV series ad free for only $2.99 per month.
How often Roku names Howdy in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of Howdy
Where Howdy sits in Roku
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Roku ownership tree →
See the full Roku brand portfolio (5) →
Other brands owned by Roku
Roku controls 5 brands on Brandtree, 5 of them in internet & digital.
Also in internet & digital
Other brands in streaming video, and who owns them
The 36 brands in streaming video on Brandtree belong to 24 owners. The largest is AMC Networks, with 5; Roku has 3.
About the owner: Roku
Roku is a publicly listed company headquartered in San Jose, United States. Brandtree records 5 brands under its control, and it is listed as NASDAQ: ROKU.
American streaming platform company reporting two segments, Devices and Platform, per its 10-K. Not related to the Japanese sake brand Roku owned by Suntory or the Honduran Roku brand, which are separate records. Roku TV sets are made and sold by partner TV makers that license the Roku TV operating system, so those TV brands are not Roku brands.
🇺🇸 Howdy and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Howdy is not one of them.
Frequently asked questions
Who is the parent company of Howdy?
The parent company of Howdy is Roku, a publicly listed company headquartered in the United States.
Is Howdy American?
Yes. Howdy originated in the United States in 2025 and its owner, Roku, is also headquartered in the United States.
Is Howdy still owned by Roku?
Yes. As of 10 October 2026, Howdy is still owned by Roku. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Roku, Inc. Annual Report on Form 10-K filed 2026-02-13 — SEC EDGAR, SEC Form 10-K, published 13 February 2026; retrieved 3 October 2026.
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