Who owns 9Now?
9Now is owned by Nine (Australia, ASX: NEC).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Nine Entertainment Co. Annual Report 2026, Nine Entertainment Co. Holdings Limited, 26 August 2026. Last checked .
Key facts
- Current owner
- Nine Entertainment Co. Holdings Limited reported
- Owner HQ
- 🇦🇺 Australia, Sydney
- Origin
- 🇦🇺 Australia
- Category
- Internet & digital › Streaming & media › Streaming video
- Parent ticker
- ASX: NEC
- Last verified
- · 1 sources
About 9Now
9Now is Nine's free, advertising-funded streaming service, carrying live simulcasts of Channel 9 alongside catch-up and streaming-only channels. Its daily active users grew 13 per cent in the December 2025 half excluding the Olympic weeks. Nine also uses it as a funnel to its paid service: about 37 per cent of 9Now viewers who met the Stan Sport paywall went on to subscribe.
Ownership timeline of 9Now
Where 9Now sits in Nine
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Nine ownership tree →
See the full Nine brand portfolio (11) →
Other brands owned by Nine
Nine controls 11 brands on Brandtree, 5 of them in internet & digital.
Also in internet & digital
Other brands in streaming video, and who owns them
The 36 brands in streaming video on Brandtree belong to 24 owners. The largest is AMC Networks, with 5; Nine has 3.
About the owner: Nine
Nine is a publicly listed company headquartered in Sydney, Australia. Brandtree records 11 brands under its control, and it is listed as ASX: NEC.
Nine is an Australian media group combining free-to-air television, the streaming services 9Now and Stan, three metropolitan newspapers and, since March 2026, outdoor advertising. It rebuilt its portfolio in a single year: it sold its 60 per cent of the property listings business Domain to CoStar in August 2025, sold Nine Radio on 30 April 2026 and the youth publisher Pedestrian Group on 15 June 2026, converted its regional stations NBN and Nine Darwin to affiliates, and bought the billboard operator QMS Media for $850 million on 31 March 2026. Continuing revenue for the year to June 2026 was $2,189.0 million.
🇦🇺 9Now and other Australian brands
Brandtree records a controlling owner for 203 brands that began in Australia. 59 of them (29%) are now controlled by a company headquartered in another country; 9Now is not one of them.
- 7plus — Southern Cross Media Group 🇦🇺
- Afterpay — Block 🇺🇸
- Corporate Traveller — Flight Centre Travel Group 🇦🇺
- Domain — CoStar 🇺🇸
- Flatmates.com.au — REA Group 🇦🇺
- Google Maps — Alphabet 🇺🇸
Frequently asked questions
Who is the parent company of 9Now?
The parent company of 9Now is Nine, a publicly listed company headquartered in Australia.
Is 9Now Australian?
Yes. 9Now originated in Australia and its owner, Nine, is also headquartered in Australia.
Is 9Now still owned by Nine?
Yes. As of 28 September 2026, 9Now is still owned by Nine. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Nine Entertainment Co. Annual Report 2026 — Nine Entertainment Co. Holdings Limited, Annual report, published 26 August 2026; retrieved 28 September 2026.
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