Who owns The Sydney Morning Herald?
The Sydney Morning Herald is owned by Nine (Australia, ASX: NEC).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Nine Entertainment Co. Annual Report 2026, Nine Entertainment Co. Holdings Limited, 26 August 2026. Last checked .
Key facts
- Current owner
- Nine Entertainment Co. Holdings Limited reported
- Owner HQ
- 🇦🇺 Australia, Sydney
- Origin
- 🇦🇺 Australia, Sydney
- Category
- Media & entertainment › Publishing › Newspapers & magazines
- Parent ticker
- ASX: NEC
- Last verified
- · 1 sources
About The Sydney Morning Herald
The Sydney Morning Herald is Nine's New South Wales masthead and, on the company's own account, Australia's leading multi-platform news brand. It came to Nine with the 2018 Fairfax Media merger. Its digital subscriptions grew in the year to June 2026, offsetting a three per cent decline in print, and it is one of five mastheads that together produce almost 90 per cent of Nine's publishing revenue.
Ownership timeline of The Sydney Morning Herald
Where The Sydney Morning Herald sits in Nine
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Nine ownership tree →
See the full Nine brand portfolio (11) →
Other brands owned by Nine
Nine controls 11 brands on Brandtree, 6 of them in media & entertainment.
Also in media & entertainment
Other brands in newspapers & magazines, and who owns them
The 70 brands in newspapers & magazines on Brandtree belong to 16 owners. The largest is Reach, with 9; Nine has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| BelfastLive | Reach | 🇬🇧 United Kingdom |
| Beobachter | Ringier | 🇨🇭 Switzerland |
| Aftenposten | Schibsted Media | 🇳🇴 Norway |
| Condé Nast | Advance | 🇺🇸 United States |
| Country Life | Future | 🇬🇧 United Kingdom |
| Car and Driver | Hearst | 🇺🇸 United States |
| ARQ | Grupo Clarín | 🇦🇷 Argentina |
| Dow Jones | News Corp | 🇺🇸 United States |
About the owner: Nine
Nine is a publicly listed company headquartered in Sydney, Australia. Brandtree records 11 brands under its control, and it is listed as ASX: NEC.
Nine is an Australian media group combining free-to-air television, the streaming services 9Now and Stan, three metropolitan newspapers and, since March 2026, outdoor advertising. It rebuilt its portfolio in a single year: it sold its 60 per cent of the property listings business Domain to CoStar in August 2025, sold Nine Radio on 30 April 2026 and the youth publisher Pedestrian Group on 15 June 2026, converted its regional stations NBN and Nine Darwin to affiliates, and bought the billboard operator QMS Media for $850 million on 31 March 2026. Continuing revenue for the year to June 2026 was $2,189.0 million.
🇦🇺 The Sydney Morning Herald and other Australian brands
Brandtree records a controlling owner for 203 brands that began in Australia. 59 of them (29%) are now controlled by a company headquartered in another country; The Sydney Morning Herald is not one of them.
- Hit Network — Southern Cross Media Group 🇦🇺
- 19 Crimes — Treasury Wine Estates 🇦🇺
- APA — APA 🇦🇺
- AXL+CO by Connor — TFG 🇿🇦
- Adairs — Adairs 🇦🇺
- Adbri — CRH 🇮🇪
Frequently asked questions
Who is the parent company of The Sydney Morning Herald?
The parent company of The Sydney Morning Herald is Nine, a publicly listed company headquartered in Australia.
Is The Sydney Morning Herald Australian?
Yes. The Sydney Morning Herald originated in Australia and its owner, Nine, is also headquartered in Australia.
Is The Sydney Morning Herald still owned by Nine?
Yes. As of 28 September 2026, The Sydney Morning Herald is still owned by Nine. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Nine Entertainment Co. Annual Report 2026 — Nine Entertainment Co. Holdings Limited, Annual report, published 26 August 2026; retrieved 28 September 2026.
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