Who owns Stan Sport?
Stan Sport is owned by Nine (Australia, ASX: NEC).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Nine Entertainment Co. Annual Report 2026, Nine Entertainment Co. Holdings Limited, 26 August 2026. Last checked .
Key facts
- Current owner
- Nine Entertainment Co. Holdings Limited reported
- Owner HQ
- 🇦🇺 Australia, Sydney
- Origin
- 🇦🇺 Australia
- Category
- Internet & digital › Streaming & media › Streaming video
- Parent ticker
- ASX: NEC
- Last verified
- · 1 sources
About Stan Sport
Stan Sport is the sports tier of Nine's streaming service and the part of it carrying the higher-spending subscribers. It set an all-time record for weekly users during the 2026 Winter Olympics. Nine began selling advertising on it during the year, a change from the ad-free model Stan launched with, and uses free coverage on 9Now to recruit subscribers to it.
Ownership timeline of Stan Sport
Where Stan Sport sits in Nine
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Nine ownership tree →
See the full Nine brand portfolio (11) →
Other brands owned by Nine
Nine controls 11 brands on Brandtree, 5 of them in internet & digital.
Also in internet & digital
Other brands in streaming video, and who owns them
The 36 brands in streaming video on Brandtree belong to 24 owners. The largest is AMC Networks, with 5; Nine has 3.
About the owner: Nine
Nine is a publicly listed company headquartered in Sydney, Australia. Brandtree records 11 brands under its control, and it is listed as ASX: NEC.
Nine is an Australian media group combining free-to-air television, the streaming services 9Now and Stan, three metropolitan newspapers and, since March 2026, outdoor advertising. It rebuilt its portfolio in a single year: it sold its 60 per cent of the property listings business Domain to CoStar in August 2025, sold Nine Radio on 30 April 2026 and the youth publisher Pedestrian Group on 15 June 2026, converted its regional stations NBN and Nine Darwin to affiliates, and bought the billboard operator QMS Media for $850 million on 31 March 2026. Continuing revenue for the year to June 2026 was $2,189.0 million.
🇦🇺 Stan Sport and other Australian brands
Brandtree records a controlling owner for 203 brands that began in Australia. 59 of them (29%) are now controlled by a company headquartered in another country; Stan Sport is not one of them.
- 7plus — Southern Cross Media Group 🇦🇺
- Afterpay — Block 🇺🇸
- Corporate Traveller — Flight Centre Travel Group 🇦🇺
- Domain — CoStar 🇺🇸
- Flatmates.com.au — REA Group 🇦🇺
- Google Maps — Alphabet 🇺🇸
Frequently asked questions
Who is the parent company of Stan Sport?
The parent company of Stan Sport is Nine, a publicly listed company headquartered in Australia.
Is Stan Sport Australian?
Yes. Stan Sport originated in Australia and its owner, Nine, is also headquartered in Australia.
Is Stan Sport still owned by Nine?
Yes. As of 28 September 2026, Stan Sport is still owned by Nine. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Nine Entertainment Co. Annual Report 2026 — Nine Entertainment Co. Holdings Limited, Annual report, published 26 August 2026; retrieved 28 September 2026.
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