Who owns 7plus?
7plus is owned by Southern Cross Media Group (Australia, ASX: SXL), which has owned the brand since 7 January 2026.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Southern Cross Media Group Limited Annual Report 2026. Last checked .
Key facts
- Current owner
- Southern Cross Media Group Limited reported
- Owned since
- Owner HQ
- 🇦🇺 Australia, Melbourne
- Origin
- 🇦🇺 Australia
- Category
- Internet & digital › Streaming & media › Streaming video
- Parent ticker
- ASX: SXL
- Last verified
- · 1 sources
About 7plus
7plus is the Seven Network's streaming service, carrying its programmes live and on demand, and its owner calls it the fastest-growing broadcaster video-on-demand service in Australia. It has more than 16.5 million registered users, and its audience rose 53 per cent in the year to June 2026 after it gained streaming rights to major sports. It passed to Southern Cross Media Group with Seven West Media on 7 January 2026.
Ownership timeline of 7plus
- 2026 – present Southern Cross Media Group [1] reported
Where 7plus sits in Southern Cross Media Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Southern Cross Media Group ownership tree →
See the full Southern Cross Media Group brand portfolio (9) →
Other brands owned by Southern Cross Media Group
Southern Cross Media Group controls 9 brands on Brandtree.
Other brands in streaming video, and who owns them
The 36 brands in streaming video on Brandtree belong to 24 owners. The largest is AMC Networks, with 5.
About the owner: Southern Cross Media Group
Southern Cross Media Group is a publicly listed company headquartered in Melbourne, Australia. Brandtree records 9 brands under its control, and it is listed as ASX: SXL.
Southern Cross Media Group is an Australian media company listed on the Australian Securities Exchange, with its registered office in South Melbourne. Its audio business, SCA, owns 104 radio stations under the Triple M and Hit brands and the LiSTNR digital audio service. On 7 January 2026 it completed the acquisition of all the shares in Seven West Media, which brought it the Seven Network, the 7plus streaming service and West Australian Newspapers, publisher of The West Australian, The Sunday Times, PerthNow and The Nightly. It says its brands now reach more than 20 million Australians a month.
Southern Cross Media Group: full profile, brands and acquisition history →
🇦🇺 7plus and other Australian brands
Brandtree records a controlling owner for 203 brands that began in Australia. 59 of them (29%) are now controlled by a company headquartered in another country; 7plus is not one of them.
- 9Now — Nine 🇦🇺
- Afterpay — Block 🇺🇸
- Corporate Traveller — Flight Centre Travel Group 🇦🇺
- Domain — CoStar 🇺🇸
- Flatmates.com.au — REA Group 🇦🇺
- Google Maps — Alphabet 🇺🇸
Frequently asked questions
Who is the parent company of 7plus?
The parent company of 7plus is Southern Cross Media Group, a publicly listed company headquartered in Australia.
Is 7plus Australian?
Yes. 7plus originated in Australia and its owner, Southern Cross Media Group, is also headquartered in Australia.
Since when has Southern Cross Media Group owned 7plus?
Southern Cross Media Group has owned 7plus since 7 January 2026.
Is 7plus still owned by Southern Cross Media Group?
Yes. As of 4 October 2026, 7plus is still owned by Southern Cross Media Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Southern Cross Media Group Limited Annual Report 2026 — Southern Cross Media Group Limited, Annual report; retrieved 4 October 2026.
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