Schibsted Media: brands it owns and its ownership tree
Schibsted Media is a privately held company headquartered in Oslo, Norway that owns 12 consumer brands across 2 categories.[1]
Schibsted Media is the Nordic news company at Akersgata 55 in Oslo that was carved out of the listed Schibsted ASA and taken over by the Tinius Trust, the foundation the Schibsted heir Tinius Nagell-Erichsen set up in 1996 to guarantee free and independent journalism; the marketplaces half of the old group continued as a separate listed company. It publishes VG and Aftenposten in Norway and Aftonbladet and Svenska Dagbladet in Sweden, runs the news app Omni and the audio service Podme, and Aftonbladet has been part of Schibsted since 1996. On 1 July 2025 it completed the purchase of Telia Company's TV and Media business, which brought in the Swedish broadcaster TV4 and Finland's MTV at an enterprise value of SEK 6.55 billion; those two businesses had external revenues of SEK 8.16 billion in 2024 and about 887,000 subscribers between them.
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brands owned
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acquisitions recorded
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divestitures recorded
Company facts
- Legal name
- Schibsted Media AS (also Schibsted)
- Type
- privately held company · see all privately held company owners
- Headquarters
- 🇳🇴 Oslo, Norway
- Website
- schibsted.com
- Last verified
- · 4 sources
Schibsted Media in numbers
- Schibsted Media owns 12 consumer brands tracked here across 2 top-level categories; the largest is media & entertainment with 10 brands.[1]
- 6 of its brands originated outside Norway.
Everything Schibsted Media owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Full portfolio, 12 brands, with sources → · Competitors by shared categories →
Recent changes to this record
Frequently asked questions
What brands does Schibsted Media own?
Schibsted Media owns 12 consumer brands tracked here, including Aftenposten, VG, Aftonbladet, Stavanger Aftenblad, MTV (Finland) and Svenska Dagbladet.
Is Schibsted Media a Norwegian company?
Yes. Schibsted Media is headquartered in Oslo, Norway.
Who owns Schibsted Media?
Schibsted Media is privately held. Schibsted Media is the Nordic news company at Akersgata 55 in Oslo that was carved out of the listed Schibsted ASA and taken over by the Tinius Trust, the foundation the Schibsted heir Tinius Nagell-Erichsen set up in 1996 to guarantee free and independent journalism; the marketplaces half of the old group continued as a separate listed company.
Sources (4) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Schibsted completes acquisition of TV4 and MTV from Telia Company — Schibsted Media AS, Official press release, published 1 July 2025; retrieved 26 September 2026.
- [2] Schibsted Media — our brands — Schibsted Media AS, Official document; retrieved 26 September 2026.
- [3] Schibsted Media — podme brand page — Schibsted Media AS, Official document; retrieved 26 September 2026.
- [4] This is Schibsted — about Schibsted Media — Schibsted Media AS, Official document; retrieved 26 September 2026.
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