Who owns Penger.no?
Penger.no is owned by Schibsted Media (Norway).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Schibsted completes acquisition of TV4 and MTV from Telia Company, Schibsted Media AS, 1 July 2025. Last checked .
Key facts
- Current owner
- Schibsted Media AS reported
- Owner HQ
- 🇳🇴 Norway, Oslo
- Origin
- 🇳🇴 Norway
- Category
- Internet & digital › Digital services › Reference & knowledge
- Last verified
- · 3 sources
About Penger.no
Penger.no is an editorial comparison service Schibsted Media runs in Norway, covering the running cost of an ordinary household: mortgages, credit cards, electricity contracts and mobile subscriptions. It publishes objective guides and calculators rather than selling the products it writes about, and its argument is that switching supplier is easy once somebody else has done the arithmetic and laid the offers side by side.
Ownership timeline of Penger.no
- Current owner Schibsted Media [1] reported
Where Penger.no sits in Schibsted Media
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Schibsted Media ownership tree →
See the full Schibsted Media brand portfolio (12) →
Other brands owned by Schibsted Media
Schibsted Media controls 12 brands on Brandtree, 2 of them in internet & digital.
Also in internet & digital
- Omni (2013)
Other brands in reference & knowledge, and who owns them
The 14 brands in reference & knowledge on Brandtree belong to 8 owners. The largest is Baidu, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Baidu Experience | Baidu | 🇨🇳 China |
| Encyclopaedia Britannica | Britannica | 🇺🇸 United States |
| Wikimedia Commons | Wikimedia Foundation | 🇺🇸 United States |
| Podchaser | Acast | 🇸🇪 Sweden |
| PetMD | Chewy | 🇺🇸 United States |
| OccasionGenius | Hostelworld Group | 🇮🇪 Ireland |
| Youdao | NetEase | 🇭🇰 Hong Kong |
| Baidu Knows | Baidu | 🇨🇳 China |
About the owner: Schibsted Media
Schibsted Media is a privately held company headquartered in Oslo, Norway. Brandtree records 12 brands under its control.
Schibsted Media is the Nordic news company at Akersgata 55 in Oslo that was carved out of the listed Schibsted ASA and taken over by the Tinius Trust, the foundation the Schibsted heir Tinius Nagell-Erichsen set up in 1996 to guarantee free and independent journalism; the marketplaces half of the old group continued as a separate listed company. It publishes VG and Aftenposten in Norway and Aftonbladet and Svenska Dagbladet in Sweden, runs the news app Omni and the audio service Podme, and Aftonbladet has been part of Schibsted since 1996. On 1 July 2025 it completed the purchase of Telia Company's TV and Media business, which brought in the Swedish broadcaster TV4 and Finland's MTV at an enterprise value of SEK 6.55 billion; those two businesses had external revenues of SEK 8.16 billion in 2024 and about 887,000 subscribers between them.
Schibsted Media: full profile, brands and acquisition history →
🇳🇴 Penger.no and other Norwegian brands
Brandtree records a controlling owner for 63 brands that began in Norway. 18 of them (29%) are now controlled by a company headquartered in another country; Penger.no is not one of them.
- MiniPay — Kunlun Tech 🇨🇳
- TIDAL — Block 🇺🇸
- Awilco LNG — Awilco LNG 🇳🇴
- Byggmakker — Kesko 🇫🇮
- Color Line — Color Line 🇳🇴
- Diplom-Is — TINE 🇳🇴
Frequently asked questions
Who is the parent company of Penger.no?
The parent company of Penger.no is Schibsted Media, a privately held company headquartered in Norway.
Is Penger.no Norwegian?
Yes. Penger.no originated in Norway and its owner, Schibsted Media, is also headquartered in Norway.
Is Penger.no still owned by Schibsted Media?
Yes. As of 26 September 2026, Penger.no is still owned by Schibsted Media. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Schibsted completes acquisition of TV4 and MTV from Telia Company — Schibsted Media AS, Official press release, published 1 July 2025; retrieved 26 September 2026.
- [2] Schibsted Media — our brands — Schibsted Media AS, Official document; retrieved 26 September 2026.
- [3] Schibsted Media — Penger.no brand page — Schibsted Media AS, Official document; retrieved 26 September 2026.
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