Who owns Svenska Dagbladet?
Svenska Dagbladet is owned by Schibsted Media (Norway).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Schibsted completes acquisition of TV4 and MTV from Telia Company, Schibsted Media AS, 1 July 2025. Last checked .
Key facts
- Current owner
- Schibsted Media AS reported
- Owner HQ
- 🇳🇴 Norway, Oslo
- Origin
- 🇸🇪 Sweden, Stockholm
- Founded
- 1884
- Category
- Media & entertainment › Publishing › Newspapers & magazines
- Last verified
- · 4 sources
About Svenska Dagbladet
Svenska Dagbladet is one of Sweden's leading morning newspapers, reaching about two million readers and listeners a week with news, business, culture and opinion, and Schibsted traces it to 1884. Its stated aim is to give readers enough perspective and depth to form their own opinions rather than to be told what to think. It has invested heavily in visual storytelling and in podcasts, and its documentaries have won awards.
Ownership timeline of Svenska Dagbladet
- Current owner Schibsted Media [1] reported
Where Svenska Dagbladet sits in Schibsted Media
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Schibsted Media ownership tree →
See the full Schibsted Media brand portfolio (12) →
Other brands owned by Schibsted Media
Schibsted Media controls 12 brands on Brandtree, 10 of them in media & entertainment.
Also in media & entertainment
- Aftenposten (1860)
- Aftonbladet (1830)
- Bergens Tidende (1868)
- E24 (2006)
- MTV (Finland) (1957)
- Podme (2017)
- Stavanger Aftenblad (1893)
- TV4 (1990)
- VG (1945)
Other brands in newspapers & magazines, and who owns them
The 70 brands in newspapers & magazines on Brandtree belong to 16 owners. The largest is Reach, with 9; Schibsted Media has 7.
| Brand | Owner | Owner based in |
|---|---|---|
| BelfastLive | Reach | 🇬🇧 United Kingdom |
| Beobachter | Ringier | 🇨🇭 Switzerland |
| Condé Nast | Advance | 🇺🇸 United States |
| Country Life | Future | 🇬🇧 United Kingdom |
| Car and Driver | Hearst | 🇺🇸 United States |
| Brisbane Times | Nine | 🇦🇺 Australia |
| ARQ | Grupo Clarín | 🇦🇷 Argentina |
| Dow Jones | News Corp | 🇺🇸 United States |
About the owner: Schibsted Media
Schibsted Media is a privately held company headquartered in Oslo, Norway. Brandtree records 12 brands under its control.
Schibsted Media is the Nordic news company at Akersgata 55 in Oslo that was carved out of the listed Schibsted ASA and taken over by the Tinius Trust, the foundation the Schibsted heir Tinius Nagell-Erichsen set up in 1996 to guarantee free and independent journalism; the marketplaces half of the old group continued as a separate listed company. It publishes VG and Aftenposten in Norway and Aftonbladet and Svenska Dagbladet in Sweden, runs the news app Omni and the audio service Podme, and Aftonbladet has been part of Schibsted since 1996. On 1 July 2025 it completed the purchase of Telia Company's TV and Media business, which brought in the Swedish broadcaster TV4 and Finland's MTV at an enterprise value of SEK 6.55 billion; those two businesses had external revenues of SEK 8.16 billion in 2024 and about 887,000 subscribers between them.
Schibsted Media: full profile, brands and acquisition history →
🇸🇪 Svenska Dagbladet and other Swedish brands
Brandtree records a controlling owner for 110 brands that began in Sweden. 48 of them (44%) are now controlled by a company headquartered in another country, Svenska Dagbladet among them.
- Acast — Acast 🇸🇪
- Bokfabriken — Storytel 🇸🇪
- & Other Stories — H&M Group 🇸🇪
- AXA — Lantmännen 🇸🇪
- Absolut — Pernod Ricard 🇫🇷
- Ahlgrens bilar — Cloetta 🇸🇪
Frequently asked questions
Who is the parent company of Svenska Dagbladet?
The parent company of Svenska Dagbladet is Schibsted Media, a privately held company headquartered in Norway.
Is Svenska Dagbladet Swedish or Norwegian?
Svenska Dagbladet originated in Sweden in 1884, but it is owned today by Schibsted Media, which is headquartered in Norway. So Svenska Dagbladet is a Swedish-origin brand under Norwegian ownership.
Is Svenska Dagbladet still owned by Schibsted Media?
Yes. As of 26 September 2026, Svenska Dagbladet is still owned by Schibsted Media. The ownership record was last checked against primary sources on that date.
Sources (4) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Schibsted completes acquisition of TV4 and MTV from Telia Company — Schibsted Media AS, Official press release, published 1 July 2025; retrieved 26 September 2026.
- [2] Schibsted Media — our brands — Schibsted Media AS, Official document; retrieved 26 September 2026.
- [3] Schibsted Media — svenska-dagbladet brand page — Schibsted Media AS, Official document; retrieved 26 September 2026.
- [4] This is Schibsted — about Schibsted Media — Schibsted Media AS, Official document; retrieved 26 September 2026.
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