Who owns Omni?
Omni is owned by Schibsted Media (Norway).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Schibsted completes acquisition of TV4 and MTV from Telia Company, Schibsted Media AS, 1 July 2025. Last checked .
Key facts
- Current owner
- Schibsted Media AS reported
- Owner HQ
- 🇳🇴 Norway, Oslo
- Origin
- 🇸🇪 Sweden, Stockholm
- Founded
- 2013
- Category
- Internet & digital › Digital services › Digital publishing
- Last verified
- · 4 sources
About Omni
Omni is a Swedish news app that gathers reporting from many outlets, and several perspectives on the same event, into a single feed, developed through direct dialogue with the people who use it. It has 800,000 weekly active users who typically open it several times a day and is unusually popular with readers aged 20 to 35. The free platform carries two paid tiers, Omni Mer and Omni Ekonomi, for readers who want more depth.
Ownership timeline of Omni
- Current owner Schibsted Media [1] reported
Where Omni sits in Schibsted Media
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Schibsted Media ownership tree →
See the full Schibsted Media brand portfolio (12) →
Other brands owned by Schibsted Media
Schibsted Media controls 12 brands on Brandtree, 2 of them in internet & digital.
Also in internet & digital
Founded in the 2010s
- Podme (2017)
Other brands in digital publishing, and who owns them
The 36 brands in digital publishing on Brandtree belong to 20 owners. The largest is Astro, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Astro Ulagam | Astro | 🇲🇾 Malaysia |
| Research Exchange | Wiley | 🇺🇸 United States |
| Engadget | Apollo | 🇺🇸 United States |
| Allrecipes | IAC | 🇺🇸 United States |
| Bossip | Urban One | 🇺🇸 United States |
| Audible | Amazon | 🇺🇸 United States |
| BOOK☆WALKER | Kadokawa | 🇯🇵 Japan |
| NAVER Blog | NAVER | 🇰🇷 South Korea |
About the owner: Schibsted Media
Schibsted Media is a privately held company headquartered in Oslo, Norway. Brandtree records 12 brands under its control.
Schibsted Media is the Nordic news company at Akersgata 55 in Oslo that was carved out of the listed Schibsted ASA and taken over by the Tinius Trust, the foundation the Schibsted heir Tinius Nagell-Erichsen set up in 1996 to guarantee free and independent journalism; the marketplaces half of the old group continued as a separate listed company. It publishes VG and Aftenposten in Norway and Aftonbladet and Svenska Dagbladet in Sweden, runs the news app Omni and the audio service Podme, and Aftonbladet has been part of Schibsted since 1996. On 1 July 2025 it completed the purchase of Telia Company's TV and Media business, which brought in the Swedish broadcaster TV4 and Finland's MTV at an enterprise value of SEK 6.55 billion; those two businesses had external revenues of SEK 8.16 billion in 2024 and about 887,000 subscribers between them.
Schibsted Media: full profile, brands and acquisition history →
🇸🇪 Omni and other Swedish brands
Brandtree records a controlling owner for 110 brands that began in Sweden. 48 of them (44%) are now controlled by a company headquartered in another country, Omni among them.
- Apohem — Axfood 🇸🇪
- Battlefield — EA 🇺🇸
- Minecraft — Microsoft 🇺🇸
- Spotify — Spotify 🇸🇪
- Storytel — Storytel 🇸🇪
- Travellink — eDreams ODIGEO 🇪🇸
Frequently asked questions
Who is the parent company of Omni?
The parent company of Omni is Schibsted Media, a privately held company headquartered in Norway.
Is Omni Swedish or Norwegian?
Omni originated in Sweden in 2013, but it is owned today by Schibsted Media, which is headquartered in Norway. So Omni is a Swedish-origin brand under Norwegian ownership.
Is Omni still owned by Schibsted Media?
Yes. As of 26 September 2026, Omni is still owned by Schibsted Media. The ownership record was last checked against primary sources on that date.
Sources (4) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Schibsted completes acquisition of TV4 and MTV from Telia Company — Schibsted Media AS, Official press release, published 1 July 2025; retrieved 26 September 2026.
- [2] Schibsted Media — our brands — Schibsted Media AS, Official document; retrieved 26 September 2026.
- [3] Schibsted Media — omni brand page — Schibsted Media AS, Official document; retrieved 26 September 2026.
- [4] This is Schibsted — about Schibsted Media — Schibsted Media AS, Official document; retrieved 26 September 2026.
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