Engadget is owned by Apollo (the United States, NYSE: APO), which acquired the brand on 1 September 2021, as part of a $5 billion deal that also included Yahoo, Yahoo Mail and 3 others.[1][2] Engadget was founded in 2004 in the United States and was independent until 2021.
Evidence: Apollo Global Management, Inc. Annual Report on Form 10-K filed 2026-02-25, SEC EDGAR, 25 February 2026. Verified from filings; last checked .
Engadget is a consumer technology publication founded in 2004 by a writer who had just left Gizmodo, and it became one of the largest gadget sites of the blogging era. It came to Yahoo through AOL, which had bought its parent Weblogs Inc. in 2005.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Apollo ownership tree →
See the full Apollo brand portfolio (6) →
Apollo controls 6 brands on Brandtree, 6 of them in internet & digital.
The 36 brands in digital publishing on Brandtree belong to 20 owners. The largest is Astro, with 4; Apollo has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Astro Ulagam | Astro | 🇲🇾 Malaysia |
| Research Exchange | Wiley | 🇺🇸 United States |
| Allrecipes | IAC | 🇺🇸 United States |
| Bossip | Urban One | 🇺🇸 United States |
| Audible | Amazon | 🇺🇸 United States |
| BOOK☆WALKER | Kadokawa | 🇯🇵 Japan |
| NAVER Blog | NAVER | 🇰🇷 South Korea |
| BMC | Springer Nature | 🇩🇪 Germany |
Apollo is a private-equity firm headquartered in New York, New York, United States, founded in 1990. Brandtree records 6 brands under its control, and it is listed as NYSE: APO.
Apollo Global Management is one of the largest private equity firms in the world, founded in 1990 by former Drexel Burnham bankers. It bought ninety per cent of Yahoo from Verizon in 2021, which means the websites that defined the early consumer internet are now owned by a buyout fund rather than a technology company.
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Engadget is not one of them.
Funds managed by Apollo Global Management acquired ninety per cent of Verizon Media, comprising Yahoo and AOL and their properties, in a deal valued at about $5 billion. Verizon retained the remaining ten per cent.
The parent company of Engadget is Apollo, a private-equity firm headquartered in the United States.
Yes. Engadget originated in the United States in 2004 and its owner, Apollo, is also headquartered in the United States.
Apollo completed its acquisition of Engadget on 1 September 2021, after announcing the deal on 3 May 2021. The deal, which also included Yahoo and Yahoo Mail and 3 others, was valued at $5 billion (enterprise value).
Engadget was an independent company from its founding in 2004 until Apollo acquired it in 2021.
Yes. As of 16 September 2026, Engadget is still owned by Apollo. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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