Who owns Reclame Aqui?
Reclame Aqui is half-owned by StoneCo (Brazil, NASDAQ: STNE), which has held that half since 17 February 2022.[1]
StoneCo owns 50% of Reclame Aqui rather than all of it.
Evidence: StoneCo Ltd. Annual Report on Form 20-F filed 2026-04-23, SEC EDGAR, 23 April 2026. Verified from filings; last checked .
Key facts
- Current owner
- StoneCo Ltd. (50% stake) verified
- Owned since
- Owner HQ
- 🇧🇷 Brazil, São Paulo
- Origin
- 🇧🇷 Brazil
- Category
- Internet & digital › Digital services › Reference & knowledge
- Parent ticker
- NASDAQ: STNE
- Last verified
- · 1 sources
About Reclame Aqui
Reclame Aqui is a public online platform in Brazil where customers raise disputes with companies, and StoneCo also uses its scores to benchmark service. StoneCo bought 50% of the Cayman holding company on 17 February 2022 for R$230.1 million, holds two of four board seats and can appoint the chief financial officer. It has a call option on the rest, exercisable between 1 January and 30 July 2027.
How often StoneCo names Reclame Aqui in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Reclame Aqui
Where Reclame Aqui sits in StoneCo
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full StoneCo ownership tree →
See the full StoneCo brand portfolio (6) →
Other brands owned by StoneCo
StoneCo controls 6 brands on Brandtree.
Other brands in reference & knowledge, and who owns them
The 15 brands in reference & knowledge on Brandtree belong to 9 owners. The largest is Baidu, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Baidu Experience | Baidu | 🇨🇳 China |
| Encyclopaedia Britannica | Britannica | 🇺🇸 United States |
| Wikimedia Commons | Wikimedia Foundation | 🇺🇸 United States |
| Podchaser | Acast | 🇸🇪 Sweden |
| PetMD | Chewy | 🇺🇸 United States |
| OccasionGenius | Hostelworld Group | 🇮🇪 Ireland |
| Youdao | NetEase | 🇭🇰 Hong Kong |
| Penger.no | Schibsted Media | 🇳🇴 Norway |
About the owner: StoneCo
StoneCo is a publicly listed company headquartered in São Paulo, Brazil. Brandtree records 6 brands under its control, and it is listed as NASDAQ: STNE.
StoneCo is a Cayman Islands company, incorporated on 11 March 2014 as DLP Payments Holding Ltd., whose main operating hub is in São Paulo. Its 20-F for the year to 31 December 2025 describes a provider of payments, digital banking and credit to Brazilian merchants, with more than 4.8 million clients, and a single business segment after it agreed to sell its Linx software businesses, a sale completed on 27 February 2026.
🇧🇷 Reclame Aqui and other Brazilian brands
Brandtree records a controlling owner for 177 brands that began in Brazil. 32 of them (18%) are now controlled by a company headquartered in another country; Reclame Aqui is not one of them.
- Beleza na Web — Grupo Boticário 🇧🇷
- Estante Virtual — Magalu 🇧🇷
- webmotors — CAR Group 🇦🇺
- Adria — M. Dias Branco 🇧🇷
- Aena Brasil — Aena 🇪🇸
- Alexandre Birman — Azzas 2154 🇧🇷
Frequently asked questions
Who is the parent company of Reclame Aqui?
Reclame Aqui has no sole parent company: it is half-owned by StoneCo, a publicly listed company headquartered in Brazil.
Is Reclame Aqui Brazilian?
Yes. Reclame Aqui originated in Brazil and its owner, StoneCo, is also headquartered in Brazil.
Since when has StoneCo owned Reclame Aqui?
StoneCo has held half of Reclame Aqui since 17 February 2022.
Is Reclame Aqui still owned by StoneCo?
Yes. As of 17 October 2026, Reclame Aqui is still half-owned by StoneCo. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] StoneCo Ltd. Annual Report on Form 20-F filed 2026-04-23 — SEC EDGAR, SEC Form 20-F, published 23 April 2026; retrieved 17 October 2026.
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