Who owns Baidu Experience?
Baidu Experience is owned by Baidu (China, NASDAQ: BIDU).[1]
Evidence: Baidu, Inc. Annual Report on Form 20-F filed 2026-03-17, SEC EDGAR, 17 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Baidu, Inc. verified
- Owner HQ
- 🇨🇳 China, Beijing
- Origin
- 🇨🇳 China
- Category
- Internet & digital › Digital services › Reference & knowledge
- Parent ticker
- NASDAQ: BIDU HKEX: 9888
- Last verified
- · 1 sources
About Baidu Experience
Baidu Experience is a how-to platform where users share practical tips and perspectives on software, lifestyle, games and other everyday subjects. Baidu groups it with Baidu Wiki and Baidu Knows as internally developed knowledge and information products, built with professionals and reputable organisations as well as ordinary contributors, that feed the company's search results.
Ownership timeline of Baidu Experience
Where Baidu Experience sits in Baidu
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Baidu ownership tree →
See the full Baidu brand portfolio (14) →
Other brands owned by Baidu
Baidu controls 14 brands on Brandtree, 14 of them in internet & digital.
Also in internet & digital
Other brands in reference & knowledge, and who owns them
Baidu has more brands in reference & knowledge on Brandtree than any other owner: 3 of 14.
| Brand | Owner | Owner based in |
|---|---|---|
| Encyclopaedia Britannica | Britannica | 🇺🇸 United States |
| Wikimedia Commons | Wikimedia Foundation | 🇺🇸 United States |
| Podchaser | Acast | 🇸🇪 Sweden |
| PetMD | Chewy | 🇺🇸 United States |
| OccasionGenius | Hostelworld Group | 🇮🇪 Ireland |
| Youdao | NetEase | 🇭🇰 Hong Kong |
| Penger.no | Schibsted Media | 🇳🇴 Norway |
| Melingo | Britannica | 🇺🇸 United States |
About the owner: Baidu
Baidu is a publicly listed company headquartered in Beijing, China, founded in 2000. Brandtree records 14 brands under its control, and it is listed as NASDAQ: BIDU and HKEX: 9888.
Baidu describes itself as a leading AI company with a strong internet foundation. It was founded as a search engine business in 2000, incorporated in the Cayman Islands that January, and runs three main areas: a Mobile Ecosystem of more than a dozen apps built around Baidu App, an AI Cloud division, and intelligent driving, which includes the Apollo Go robotaxi service. Baidu General Business — the group excluding its separately listed video service iQIYI — contributed over 70 per cent of revenue in each of 2023, 2024 and 2025. Its shares trade on Nasdaq and, since March 2021, on the Hong Kong Stock Exchange.
🇨🇳 Baidu Experience and other Chinese brands
Brandtree records a controlling owner for 319 brands that began in China. 39 of them (12%) are now controlled by a company headquartered in another country; Baidu Experience is not one of them.
Frequently asked questions
Who is the parent company of Baidu Experience?
The parent company of Baidu Experience is Baidu, a publicly listed company headquartered in China.
Is Baidu Experience Chinese?
Yes. Baidu Experience originated in China and its owner, Baidu, is also headquartered in China.
Is Baidu Experience still owned by Baidu?
Yes. As of 26 September 2026, Baidu Experience is still owned by Baidu. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Baidu, Inc. Annual Report on Form 20-F filed 2026-03-17 — SEC EDGAR, SEC Form 20-F, published 17 March 2026; retrieved 26 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.