Who owns Baidu Search?
Baidu Search is owned by Baidu (China, NASDAQ: BIDU).[1]
Evidence: Baidu, Inc. Annual Report on Form 20-F filed 2026-03-17, SEC EDGAR, 17 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Baidu, Inc. verified
- Owner HQ
- 🇨🇳 China, Beijing
- Origin
- 🇨🇳 China
- Founded
- 2000
- Category
- Internet & digital › Search & social › Search engines
- Parent ticker
- NASDAQ: BIDU HKEX: 9888
- Trademark registrant
- BAIDU, INC. (USPTO)
- Last verified
- · 2 sources
About Baidu Search
Baidu Search is the search engine the company was founded around in 2000, reached through the web and through Baidu App, which had 679 million monthly active users in December 2025. Baidu says it accelerated the product's AI transformation during 2025, replacing link-based results with AI-generated, multimodal answers and letting users query by text, voice, image or video; by October 2025 roughly 70 per cent of mobile result pages carried AI-generated content.
Trademark record for Baidu Search
The USPTO record for the Baidu Search mark lists BAIDU, INC. as the owner of record (serial number 77282966). That name matches the owner named above.[2]
Ownership timeline of Baidu Search
Where Baidu Search sits in Baidu
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Baidu ownership tree →
See the full Baidu brand portfolio (14) →
Other brands owned by Baidu
Baidu controls 14 brands on Brandtree, 14 of them in internet & digital.
Also in internet & digital
Other brands in search engines, and who owns them
The 10 brands in search engines on Brandtree belong to 9 owners. The largest is Apollo, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| AOL | Apollo | 🇺🇸 United States |
| Quark | Alibaba | 🇭🇰 Hong Kong |
| Google Search | Alphabet | 🇺🇸 United States |
| Yahoo! JAPAN | LY Corporation | 🇯🇵 Japan |
| Bing | Microsoft | 🇺🇸 United States |
| NAVER | NAVER | 🇰🇷 South Korea |
| Seznam Search | Seznam | 🇨🇿 Czech Republic |
| Yandex Search | Yandex | 🇷🇺 Russia |
About the owner: Baidu
Baidu is a publicly listed company headquartered in Beijing, China, founded in 2000. Brandtree records 14 brands under its control, and it is listed as NASDAQ: BIDU and HKEX: 9888.
Baidu describes itself as a leading AI company with a strong internet foundation. It was founded as a search engine business in 2000, incorporated in the Cayman Islands that January, and runs three main areas: a Mobile Ecosystem of more than a dozen apps built around Baidu App, an AI Cloud division, and intelligent driving, which includes the Apollo Go robotaxi service. Baidu General Business — the group excluding its separately listed video service iQIYI — contributed over 70 per cent of revenue in each of 2023, 2024 and 2025. Its shares trade on Nasdaq and, since March 2021, on the Hong Kong Stock Exchange.
🇨🇳 Baidu Search and other Chinese brands
Brandtree records a controlling owner for 319 brands that began in China. 39 of them (12%) are now controlled by a company headquartered in another country; Baidu Search is not one of them.
Frequently asked questions
Who is the parent company of Baidu Search?
The parent company of Baidu Search is Baidu, a publicly listed company headquartered in China.
Is Baidu Search Chinese?
Yes. Baidu Search originated in China in 2000 and its owner, Baidu, is also headquartered in China.
Is Baidu Search still owned by Baidu?
Yes. As of 4 October 2026, Baidu Search is still owned by Baidu. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Baidu, Inc. Annual Report on Form 20-F filed 2026-03-17 — SEC EDGAR, SEC Form 20-F, published 17 March 2026; retrieved 26 September 2026.
- [2] USPTO: BAIDU, serial 77282966 — United States Patent and Trademark Office, Trademark registry; retrieved 4 October 2026.
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