Who owns the search engines brands?

10 search engines brands tracked here are owned by 9 companies; the three largest owners, Apollo, Baidu and Microsoft, control 4 of them (40%) as of Oct 2026.

• 10

  brands

• 9

  owning companies

• 40%

  held by top 3 owners

• 1

  foreign-owned brands · origin ≠ owner HQ