Who owns Bing?
Bing is owned by Microsoft (the United States, NASDAQ: MSFT).[1]
Evidence: Microsoft Corporation Annual Report on Form 10-K filed 2026-07-29, SEC EDGAR, 29 July 2026. Verified from filings; last checked .
Key facts
- Current owner
- Microsoft Corporation verified
- Owner HQ
- 🇺🇸 United States, Redmond, Washington
- Origin
- 🇺🇸 United States
- Founded
- 2009
- Category
- Internet & digital › Search & social › Search engines
- Parent ticker
- NASDAQ: MSFT
- Last verified
- · 1 sources
About Bing
Bing launched in 2009 as Microsoft's third attempt at a search brand and holds a small share against Google, though it also supplies results to other services. Its integration of a large language model in 2023 was the first mainstream deployment of conversational search.
What Microsoft's annual report says about Bing
Sentences about Bing from Microsoft's latest annual filing[1], copied word for word.
Search advertising (formerly Search and news advertising), comprising Bing, Copilot, Microsoft News, Microsoft Edge, and third-party affiliates.
Our Microsoft Edge browser and Bing search engine with Copilot are key tools to enable user acquisition and engagement, while our technology platform enables accelerated delivery of digital advertising solutions.
How often Microsoft names Bing in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Bing
Where Bing sits in Microsoft
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Microsoft ownership tree →
See the full Microsoft brand portfolio (15) →
Other brands owned by Microsoft
Microsoft controls 15 brands on Brandtree, 7 of them in internet & digital.
Also in internet & digital
Other brands in search engines, and who owns them
The 10 brands in search engines on Brandtree belong to 9 owners. The largest is Apollo, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| AOL | Apollo | 🇺🇸 United States |
| Quark | Alibaba | 🇭🇰 Hong Kong |
| Google Search | Alphabet | 🇺🇸 United States |
| Baidu Search | Baidu | 🇨🇳 China |
| Yahoo! JAPAN | LY Corporation | 🇯🇵 Japan |
| NAVER | NAVER | 🇰🇷 South Korea |
| Seznam Search | Seznam | 🇨🇿 Czech Republic |
| Yandex Search | Yandex | 🇷🇺 Russia |
About the owner: Microsoft
Microsoft is a publicly listed company headquartered in Redmond, Washington, United States, founded in 1975. Brandtree records 15 brands under its control, and it is listed as NASDAQ: MSFT.
Microsoft was founded in 1975 writing a BASIC interpreter for an early hobbyist computer and became dominant by licensing an operating system to every PC maker rather than building the machines. It has since bought several of the largest consumer internet properties, including the biggest acquisition in the history of video games.
🇺🇸 Bing and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Bing is not one of them.
Frequently asked questions
Who is the parent company of Bing?
The parent company of Bing is Microsoft, a publicly listed company headquartered in the United States.
Is Bing American?
Yes. Bing originated in the United States in 2009 and its owner, Microsoft, is also headquartered in the United States.
Is Bing still owned by Microsoft?
Yes. As of 10 October 2026, Bing is still owned by Microsoft. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Microsoft Corporation Annual Report on Form 10-K filed 2026-07-29 — SEC EDGAR, SEC Form 10-K, published 29 July 2026; retrieved 16 September 2026.
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