Who owns Xbox?
Xbox is owned by Microsoft (the United States, NASDAQ: MSFT).[1]
Evidence: Microsoft Corporation Annual Report on Form 10-K filed 2026-07-29, SEC EDGAR, 29 July 2026. Verified from filings; last checked .
Key facts
- Current owner
- Microsoft Corporation verified
- Owner HQ
- 🇺🇸 United States, Redmond, Washington
- Origin
- 🇺🇸 United States
- Founded
- 2001
- Category
- Internet & digital › Platforms & devices › Games & gaming platforms
- Parent ticker
- NASDAQ: MSFT
- Last verified
- · 1 sources
About Xbox
Xbox launched in 2001 as Microsoft's answer to the PlayStation, and Xbox Live established paid online console gaming as normal. The platform now sells a subscription that includes hundreds of games, a model built on the enormous catalogue the company has acquired.
How often Microsoft names Xbox in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Xbox
Where Xbox sits in Microsoft
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Microsoft ownership tree →
See the full Microsoft brand portfolio (15) →
Other brands owned by Microsoft
Microsoft controls 15 brands on Brandtree, 7 of them in internet & digital.
Also in internet & digital
Other brands in games & gaming platforms, and who owns them
The 22 brands in games & gaming platforms on Brandtree belong to 15 owners. The largest is DoubleDown Interactive, with 5; Microsoft has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Duelz | DoubleDown Interactive | 🇰🇷 South Korea |
| Supersonic from Unity | Unity | 🇺🇸 United States |
| Epic Games Store | Epic Games | 🇺🇸 United States |
| Hago | JOYY | 🇸🇬 Singapore |
| GameMaker | Kunlun Tech | 🇨🇳 China |
| Nintendo Switch | Nintendo | 🇯🇵 Japan |
| Roblox | Roblox | 🇺🇸 United States |
| Garena | Sea | 🇸🇬 Singapore |
About the owner: Microsoft
Microsoft is a publicly listed company headquartered in Redmond, Washington, United States, founded in 1975. Brandtree records 15 brands under its control, and it is listed as NASDAQ: MSFT.
Microsoft was founded in 1975 writing a BASIC interpreter for an early hobbyist computer and became dominant by licensing an operating system to every PC maker rather than building the machines. It has since bought several of the largest consumer internet properties, including the biggest acquisition in the history of video games.
🇺🇸 Xbox and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 492 of them (19%) are now controlled by a company headquartered in another country; Xbox is not one of them.
Frequently asked questions
Who is the parent company of Xbox?
The parent company of Xbox is Microsoft, a publicly listed company headquartered in the United States.
Is Xbox American?
Yes. Xbox originated in the United States in 2001 and its owner, Microsoft, is also headquartered in the United States.
Is Xbox still owned by Microsoft?
Yes. As of 29 October 2026, Xbox is still owned by Microsoft. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Microsoft Corporation Annual Report on Form 10-K filed 2026-07-29 — SEC EDGAR, SEC Form 10-K, published 29 July 2026; retrieved 16 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.