Who owns DuerOS?
DuerOS is owned by Baidu (China, NASDAQ: BIDU).[1]
Evidence: Baidu, Inc. Annual Report on Form 20-F filed 2026-03-17, SEC EDGAR, 17 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Baidu, Inc. verified
- Owner HQ
- 🇨🇳 China, Beijing
- Origin
- 🇨🇳 China
- Category
- Internet & digital › Platforms & devices › Operating systems & browsers
- Parent ticker
- NASDAQ: BIDU HKEX: 9888
- Last verified
- · 1 sources
About DuerOS
DuerOS is Baidu's Chinese-language smart assistant platform, powering the company's own Xiaodu devices as well as third-party phones, children's smart watches, televisions and cars. Baidu distinguishes it by its multi-modal conversational abilities and by a skills store offering thousands of skills, from short and long video to games, education and video conferencing.
What Baidu's annual report says about DuerOS
Sentences about DuerOS from Baidu's latest annual filing[1], copied word for word.
For example, large daily use of our visual search and voice search may be used to improve Apollo sensing capability and DuerOS multi-modal interaction capabilities.
Baidu General Business Intelligent Driving & Other Growth Initiatives Intelligent Driving & Other Growth Initiatives include developments with large total addressable markets and earlier-stage commercialization with a growing customer base, including Apollo intelligent driving and DuerOS smart assistant.
DuerOS is a leading smart assistant for the Chinese language, which powers first-party Xiaodu home smart devices as well as third-party smart phones, children smart watches, smart TVs and smart cars.
How often Baidu names DuerOS in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of DuerOS
Where DuerOS sits in Baidu
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Baidu ownership tree →
See the full Baidu brand portfolio (14) →
Other brands owned by Baidu
Baidu controls 14 brands on Brandtree, 14 of them in internet & digital.
Also in internet & digital
Other brands in operating systems & browsers, and who owns them
The 18 brands in operating systems & browsers on Brandtree belong to 6 owners. The largest is Apple, with 7.
About the owner: Baidu
Baidu is a publicly listed company headquartered in Beijing, China, founded in 2000. Brandtree records 14 brands under its control, and it is listed as NASDAQ: BIDU and HKEX: 9888.
Baidu describes itself as a leading AI company with a strong internet foundation. It was founded as a search engine business in 2000, incorporated in the Cayman Islands that January, and runs three main areas: a Mobile Ecosystem of more than a dozen apps built around Baidu App, an AI Cloud division, and intelligent driving, which includes the Apollo Go robotaxi service. Baidu General Business — the group excluding its separately listed video service iQIYI — contributed over 70 per cent of revenue in each of 2023, 2024 and 2025. Its shares trade on Nasdaq and, since March 2021, on the Hong Kong Stock Exchange.
🇨🇳 DuerOS and other Chinese brands
Brandtree records a controlling owner for 319 brands that began in China. 39 of them (12%) are now controlled by a company headquartered in another country; DuerOS is not one of them.
Frequently asked questions
Who is the parent company of DuerOS?
The parent company of DuerOS is Baidu, a publicly listed company headquartered in China.
Is DuerOS Chinese?
Yes. DuerOS originated in China and its owner, Baidu, is also headquartered in China.
Is DuerOS still owned by Baidu?
Yes. As of 9 October 2026, DuerOS is still owned by Baidu. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Baidu, Inc. Annual Report on Form 20-F filed 2026-03-17 — SEC EDGAR, SEC Form 20-F, published 17 March 2026; retrieved 26 September 2026.
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