Apple: brands it owns and its ownership tree
Apple (NASDAQ: AAPL) is a publicly listed company headquartered in Cupertino, United States that owns 9 consumer brands.[1][2]
Apple Inc. is a California corporation headquartered in Cupertino whose common stock trades on Nasdaq as AAPL. Its annual report describes a line of smartphones, personal computers, tablets, wearables and home devices, each built on an operating system the company also makes, plus services such as the App Store, Apple Music and Apple Pay. This entry covers the software and service names the 10-K for the year to September 2025 lists; it does not list the hardware product lines (iPhone, Mac, iPad) as brands.
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Company facts
- Legal name
- Apple Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Cupertino, United States
- Tickers
- NASDAQ: AAPL
- Revenue
- $416.2 billion (2025)[2]
- SEC CIK
- 0000320193
- Website
- www.apple.com
- Last verified
- · 2 sources
What Apple's annual report says about its business
Read from Apple's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Segments the filing names
- Americas, Europe, Greater China, Japan, Rest of Asia Pacific:
The Company's reportable segments consist of the Americas, Europe, Greater China, Japan and Rest of Asia Pacific.
Apple in numbers
- Apple owns 9 consumer brands tracked here across 1 top-level categories; the largest is internet & digital with 9 brands.[1]
Apple financial history
Headline figures from Apple's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $274.5bn to $416.2bn, an average of 8.7% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $416.2bn | $133.1bn | 32.0% | $112bn | $359.2bn | $78.3bn | 10-K | |
| $391bn | $123.2bn | 31.5% | $93.7bn | $365bn | $85.8bn | 10-K | |
| $383.3bn | $114.3bn | 29.8% | $97bn | $352.6bn | $95.3bn | 10-K | |
| $394.3bn | $119.4bn | 30.3% | $99.8bn | $352.8bn | $99bn | 10-K | |
| $365.8bn | $108.9bn | 29.8% | $94.7bn | $351bn | $109.1bn | 10-K | |
| $274.5bn | $66.3bn | 24.1% | $57.4bn | $323.9bn | $98.7bn | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Apple owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Recent changes to this record
Apple SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Results of a shareholder vote | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Results of operations and financial condition |
Frequently asked questions
What brands does Apple own?
Apple owns 9 consumer brands tracked here, including Apple Music, watchOS, macOS, Safari, iPadOS and iOS.
Is Apple an American company?
Yes. Apple is headquartered in Cupertino, United States.
Who owns Apple?
Apple is a publicly listed company owned by its shareholders; it trades as AAPL on the NASDAQ.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Apple Inc. Annual Report on Form 10-K filed 2025-10-31 — SEC EDGAR, SEC Form 10-K, published 31 October 2025; retrieved 4 October 2026.
- [2] Apple Inc.: Form 10-K for the year ended 2025-09-27 (revenue) — SEC EDGAR, SEC Form 10-K, published 31 October 2025; retrieved 4 October 2026.
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