Who owns the reference & knowledge brands?
14 reference & knowledge brands tracked here are owned by 8 companies; the three largest owners, Baidu, Britannica and Wikimedia Foundation, control 9 of them (64%) as of Oct 2026.
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14
brands
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8
owning companies
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64%
held by top 3 owners
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5
foreign-owned brands · origin ≠ owner HQ
Biggest owners of reference & knowledge brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Baidu | 🇨🇳 China | 3 | Baidu Experience, Baidu Knows, Baidu Wiki |
| 2 | Britannica | 🇺🇸 United States | 3 | Encyclopaedia Britannica, Melingo, Merriam-Webster |
| 3 | Wikimedia Foundation | 🇺🇸 United States | 3 | Wikimedia Commons, Wikipedia, Wiktionary |
| 4 | Hostelworld Group | 🇮🇪 Ireland | 1 | OccasionGenius |
| 5 | Schibsted Media | 🇳🇴 Norway | 1 | Penger.no |
| 6 | Chewy | 🇺🇸 United States | 1 | PetMD |
| 7 | Acast | 🇸🇪 Sweden | 1 | Podchaser |
| 8 | NetEase | 🇭🇰 Hong Kong | 1 | Youdao |