Who owns webmotors?
webmotors is owned by CAR Group (Australia, ASX: CAR).[1]
CAR Group owns 70% of webmotors rather than all of it.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: CAR Group Annual Report 2025, CAR Group Limited. Last checked .
Key facts
- Current owner
- CAR Group Limited (70% stake) reported
- Owner HQ
- 🇦🇺 Australia, Richmond
- Origin
- 🇧🇷 Brazil
- Category
- Internet & digital › Online commerce › Marketplaces
- Parent ticker
- ASX: CAR
- Last verified
- · 1 sources
About webmotors
webmotors is CAR Group's operating entity for online automotive marketplaces in Brazil. The annual report states CAR Group has an ownership stake of 70% and consolidates its financial performance. CAR Group acquired a 30% stake in 2013 and a further 40% in 2023.
Ownership timeline of webmotors
Where webmotors sits in CAR Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full CAR Group ownership tree →
See the full CAR Group brand portfolio (5) →
Other brands owned by CAR Group
CAR Group controls 5 brands on Brandtree, 5 of them in internet & digital.
Also in internet & digital
Other brands in marketplaces, and who owns them
The 50 brands in marketplaces on Brandtree belong to 21 owners. The largest is Alibaba, with 7; CAR Group has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| 1688.com | Alibaba | 🇭🇰 Hong Kong |
| Allegro | Allegro | 🇵🇱 Poland |
| anibis.ch | SMG Swiss Marketplace Group | 🇨🇭 Switzerland |
| Kaspi.kz | Kaspi.kz | 🇰🇿 Kazakhstan |
| Duo Duo Grocery | PDD Holdings | 🇮🇪 Ireland |
| Depop | eBay | 🇺🇸 United States |
| Estante Virtual | Magalu | 🇧🇷 Brazil |
| Mercado Envíos | MercadoLibre | 🇺🇾 Uruguay |
About the owner: CAR Group
CAR Group is a publicly listed company headquartered in Richmond, Australia. Brandtree records 5 brands under its control, and it is listed as ASX: CAR.
CAR Group Limited, formerly carsales.com ltd and renamed in 2023, runs online vehicle marketplaces in Australia, South Korea, North America, Brazil and Chile. Its 2025 annual report records the ASX listing in 2009 and the carsales.com.au domain name registered in 1997. It also operates RedBook data businesses, which are left off this list because the report does not state where the brand began.
🇧🇷 webmotors and other Brazilian brands
Brandtree records a controlling owner for 149 brands that began in Brazil. 31 of them (21%) are now controlled by a company headquartered in another country, webmotors among them.
- Beleza na Web — Grupo Boticário 🇧🇷
- Estante Virtual — Magalu 🇧🇷
- Adria — M. Dias Branco 🇧🇷
- Aena Brasil — Aena 🇪🇸
- Alexandre Birman — Azzas 2154 🇧🇷
- Arteris — Abertis 🇪🇸
Frequently asked questions
Who is the parent company of webmotors?
The parent company of webmotors is CAR Group, a publicly listed company headquartered in Australia.
Is webmotors Brazilian or Australian?
webmotors originated in Brazil, but it is owned today by CAR Group, which is headquartered in Australia. So webmotors is a Brazilian-origin brand under Australian ownership.
Is webmotors still owned by CAR Group?
Yes. As of 4 October 2026, webmotors is still owned by CAR Group (70% stake). The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] CAR Group Annual Report 2025 — CAR Group Limited, Annual report; retrieved 4 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.