Brandtree

eBay: brands it owns and its ownership tree

eBay (NASDAQ: EBAY) is a publicly listed company headquartered in San Jose, California, United States that owns 2 consumer brands, and has 2 recorded transactions.[1][2]

eBay was written over a weekend in 1995 by a programmer whose first sale was a broken laser pointer, bought deliberately by a collector of broken laser pointers. It pioneered the idea that strangers would trade with each other online if a feedback score stood in for trust.

Company facts

Legal name
eBay Inc.
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇺🇸 San Jose, California, United States
Founded
1995
Tickers
NASDAQ: EBAY
Revenue
$11.1 billion (2025)[2]
SEC CIK
0001065088
Website
www.ebayinc.com
Last verified
· 5 sources

What eBay's annual report says about its business

Read from eBay's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.

Acquisitions and disposals named in the filing

eBay in numbers

eBay financial history

Headline figures from eBay's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $8.89bn to $11.1bn, an average of 4.5% a year (calculated).

Fiscal year endedRevenueOperating incomeOperating marginNet incomeTotal assetsLong-term debtFiling
$11.1bn $2.28bn 20.5% $2.03bn $17.6bn — 10-K
$10.3bn $2.32bn 22.5% $1.98bn $19.4bn — 10-K
$10.1bn $1.94bn 19.2% $2.77bn $21.6bn $6.97bn 10-K
$9.79bn $2.35bn 24.0% $-1,269,000,000 $20.9bn $7.72bn 10-K
$10.4bn $2.92bn 28.1% $13.6bn $26.6bn $7.73bn 10-K
$8.89bn $2.64bn 29.6% $5.67bn $19.3bn $7.74bn 10-K

Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.

Everything eBay owns

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything eBay owns Tree of 2 brands under eBay. eBay Depop eBay

Full-screen interactive tree →

Brand portfolio by category

Full portfolio, 2 brands, with sources →

Acquisitions by eBay

Acquisition closed

eBay acquires Depop

Etsy sold Depop, the secondhand fashion marketplace it had owned since July 2021, to eBay. The purchase price was $1.2 billion; with $200 million of net purchase price adjustments and interest, Etsy received approximately $1.4 billion in cash when the sale completed on 30 July 2026. The deal moved the most youth-focused resale app in Britain and the United States to the company that built online secondhand trading in the first place.

Value
$1.2bn
Buyer
eBay
Seller
Etsy
Regulatory
None recorded
Acquisition closed

eBay acquires Braintree and Venmo

eBay bought Braintree for its PayPal business for about $713 million, mostly in cash, to accelerate PayPal in mobile payments. Venmo came with it: Braintree had bought the peer-to-peer payments app the year before, and eBay's annual report describes Venmo as a Braintree subsidiary. Both moved to PayPal when it separated from eBay in 2015, which is why a purchase made by eBay explains who owns Venmo today.

Value
$713m
Buyer
eBay
Seller
—
Regulatory
None recorded

eBay in the global legal-entity registry

The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.

Legal entity identifier (LEI)
OML71K8X303XQONU6T67
Registered name
EBAY INC. (US)
Registration status
Issued · record updated 17 September 2026
Parent
None named: it reports that no person or entity controls it.
Retrieved
· GLEIF record (JSON)

eBay SEC filings

The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.

Annual reports

Proxy statements

Recent current and quarterly reports

FiledFormWhat it declares
10-QQuarterly report
8-KResults of operations and financial condition
8-KResults of a shareholder vote
8-KRegulation FD disclosure; Other events
8-KRegulation FD disclosure
10-QQuarterly report
8-KResults of operations and financial condition
8-KDeparture or appointment of directors or officers; Regulation FD disclosure
8-KResults of operations and financial condition
8-KOther events
8-KRegulation FD disclosure
10-QQuarterly report
8-KResults of operations and financial condition

Frequently asked questions

What brands does eBay own?

eBay owns 2 consumer brands tracked here, including Depop and eBay.

Is eBay an American company?

Yes. eBay is headquartered in San Jose, California, United States and was founded in 1995.

Who owns eBay?

eBay is a publicly listed company owned by its shareholders; it trades as EBAY on the NASDAQ.

What was eBay's most recent acquisition?

The most recent completed acquisition recorded here is Depop on 30 July 2026.

Sources (5) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] eBay Inc. Annual Report on Form 10-K filed 2026-02-19 — SEC EDGAR, SEC Form 10-K, published 19 February 2026; retrieved 16 September 2026.
  2. [2] eBay Inc.: Form 10-K for the year ended 2025-12-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 19 February 2026; retrieved 4 October 2026.
  3. [3] Etsy, Inc. Form 8-K Exhibit 99.1 - completion of the sale of Depop to eBay — SEC EDGAR, SEC Form 8-K, published 30 July 2026; retrieved 16 September 2026.
  4. [4] Etsy, Inc. Form 10-Q for the quarter ended 30 September 2021 - acquisition of Depop — SEC EDGAR, SEC filing; retrieved 16 September 2026.
  5. [5] eBay Inc. Form 10-K for 2013, note 3 - business combinations and divestitures — SEC EDGAR, SEC Form 10-K, published 31 January 2014; retrieved 16 September 2026.

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