SMG Swiss Marketplace Group: brands it owns and its ownership tree
SMG Swiss Marketplace Group (SIX: SMG) is a publicly listed company headquartered in Zurich, Switzerland that owns 9 consumer brands.[1]
SMG Swiss Marketplace Group Holding AG operates Swiss online marketplaces in real estate, automotive, general classifieds and finance and insurance comparison. It has been listed on the SIX Swiss Exchange since 19 September 2025. The 2025 annual report lists TX Group (31.14%), Mobiliar (19.32%), Ringier (19.23%) and General Atlantic (8.03%) as its largest shareholders. The AutoScout24 brand here is the Swiss platform only.
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Company facts
- Legal name
- SMG Swiss Marketplace Group Holding AG (also SMG)
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇨🇭 Zurich, Switzerland
- Tickers
- SIX: SMG
- Website
- swissmarketplace.group
- Last verified
- · 1 sources
SMG Swiss Marketplace Group in numbers
- SMG Swiss Marketplace Group owns 9 consumer brands tracked here across 1 top-level categories; the largest is internet & digital with 9 brands.[1]
Everything SMG Swiss Marketplace Group owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Brand portfolio by category
Recent changes to this record
Frequently asked questions
What brands does SMG Swiss Marketplace Group own?
SMG Swiss Marketplace Group owns 9 consumer brands tracked here, including ImmoScout24, Flatfox, MotoScout24, tutti.ch, AutoScout24 (Switzerland) and FinanceScout24.
Is SMG Swiss Marketplace Group a Swiss company?
Yes. SMG Swiss Marketplace Group is headquartered in Zurich, Switzerland.
Who owns SMG Swiss Marketplace Group?
SMG Swiss Marketplace Group is a publicly listed company owned by its shareholders; it trades as SMG on the SIX.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] SMG Annual and Sustainability Report 2025: Group Structure and Shareholders — SMG Swiss Marketplace Group Holding AG, Annual report; retrieved 4 October 2026.
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