Who owns FinanceScout24?
FinanceScout24 is owned by SMG Swiss Marketplace Group (Switzerland, SIX: SMG).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: SMG Annual and Sustainability Report 2025: Group Structure and Shareholders, SMG Swiss Marketplace Group Holding AG. Last checked .
Key facts
- Current owner
- SMG Swiss Marketplace Group Holding AG reported
- Owner HQ
- 🇨🇭 Switzerland, Zurich
- Origin
- 🇨🇭 Switzerland
- Category
- Internet & digital › Online commerce › Marketplaces
- Parent ticker
- SIX: SMG
- Last verified
- · 1 sources
About FinanceScout24
FinanceScout24 is an online comparison service for banking, insurance and telecom in SMG Swiss Marketplace Group's Finance and Insurance unit. SMG says it lets users compare and take out vehicle, household and health insurance and consumer loans, with experts available for advice.
Ownership timeline of FinanceScout24
- Current owner SMG Swiss Marketplace Group [1] reported
Where FinanceScout24 sits in SMG Swiss Marketplace Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full SMG Swiss Marketplace Group ownership tree →
See the full SMG Swiss Marketplace Group brand portfolio (9) →
Other brands owned by SMG Swiss Marketplace Group
SMG Swiss Marketplace Group controls 9 brands on Brandtree, 9 of them in internet & digital.
Also in internet & digital
Other brands in marketplaces, and who owns them
The 50 brands in marketplaces on Brandtree belong to 21 owners. The largest is Alibaba, with 7; SMG Swiss Marketplace Group has 6.
| Brand | Owner | Owner based in |
|---|---|---|
| 1688.com | Alibaba | 🇭🇰 Hong Kong |
| Allegro | Allegro | 🇵🇱 Poland |
| carsales | CAR Group | 🇦🇺 Australia |
| Kaspi.kz | Kaspi.kz | 🇰🇿 Kazakhstan |
| Duo Duo Grocery | PDD Holdings | 🇮🇪 Ireland |
| Depop | eBay | 🇺🇸 United States |
| Estante Virtual | Magalu | 🇧🇷 Brazil |
| Mercado Envíos | MercadoLibre | 🇺🇾 Uruguay |
About the owner: SMG Swiss Marketplace Group
SMG Swiss Marketplace Group is a publicly listed company headquartered in Zurich, Switzerland. Brandtree records 9 brands under its control, and it is listed as SIX: SMG.
SMG Swiss Marketplace Group Holding AG operates Swiss online marketplaces in real estate, automotive, general classifieds and finance and insurance comparison. It has been listed on the SIX Swiss Exchange since 19 September 2025. The 2025 annual report lists TX Group (31.14%), Mobiliar (19.32%), Ringier (19.23%) and General Atlantic (8.03%) as its largest shareholders. The AutoScout24 brand here is the Swiss platform only.
SMG Swiss Marketplace Group: full profile, brands and acquisition history →
🇨🇭 FinanceScout24 and other Swiss brands
Brandtree records a controlling owner for 114 brands that began in Switzerland. 33 of them (29%) are now controlled by a company headquartered in another country; FinanceScout24 is not one of them.
Frequently asked questions
Who is the parent company of FinanceScout24?
The parent company of FinanceScout24 is SMG Swiss Marketplace Group, a publicly listed company headquartered in Switzerland.
Is FinanceScout24 Swiss?
Yes. FinanceScout24 originated in Switzerland and its owner, SMG Swiss Marketplace Group, is also headquartered in Switzerland.
Is FinanceScout24 still owned by SMG Swiss Marketplace Group?
Yes. As of 4 October 2026, FinanceScout24 is still owned by SMG Swiss Marketplace Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] SMG Annual and Sustainability Report 2025: Group Structure and Shareholders — SMG Swiss Marketplace Group Holding AG, Annual report; retrieved 4 October 2026.
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