Who owns Encar?
Encar is owned by CAR Group (Australia, ASX: CAR).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: CAR Group Annual Report 2025, CAR Group Limited. Last checked .
Key facts
- Current owner
- CAR Group Limited reported
- Owner HQ
- 🇦🇺 Australia, Richmond
- Origin
- 🇰🇷 South Korea
- Category
- Internet & digital › Online commerce › Marketplaces
- Parent ticker
- ASX: CAR
- Last verified
- · 1 sources
About Encar
Encar is a South Korean online automotive marketplace owned by CAR Group, which the annual report calls its key business in Asia and the market-leading digital automotive marketplace in South Korea. CAR Group acquired a 49.9% stake in 2014 and the remaining stake in 2017, and ENCARSALES.COM Ltd is shown as 98.1% held.
Ownership timeline of Encar
Where Encar sits in CAR Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full CAR Group ownership tree →
See the full CAR Group brand portfolio (5) →
Other brands owned by CAR Group
CAR Group controls 5 brands on Brandtree, 5 of them in internet & digital.
Also in internet & digital
Other brands in marketplaces, and who owns them
The 50 brands in marketplaces on Brandtree belong to 21 owners. The largest is Alibaba, with 7; CAR Group has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| 1688.com | Alibaba | 🇭🇰 Hong Kong |
| Allegro | Allegro | 🇵🇱 Poland |
| anibis.ch | SMG Swiss Marketplace Group | 🇨🇭 Switzerland |
| Kaspi.kz | Kaspi.kz | 🇰🇿 Kazakhstan |
| Duo Duo Grocery | PDD Holdings | 🇮🇪 Ireland |
| Depop | eBay | 🇺🇸 United States |
| Estante Virtual | Magalu | 🇧🇷 Brazil |
| Mercado Envíos | MercadoLibre | 🇺🇾 Uruguay |
About the owner: CAR Group
CAR Group is a publicly listed company headquartered in Richmond, Australia. Brandtree records 5 brands under its control, and it is listed as ASX: CAR.
CAR Group Limited, formerly carsales.com ltd and renamed in 2023, runs online vehicle marketplaces in Australia, South Korea, North America, Brazil and Chile. Its 2025 annual report records the ASX listing in 2009 and the carsales.com.au domain name registered in 1997. It also operates RedBook data businesses, which are left off this list because the report does not state where the brand began.
🇰🇷 Encar and other South Korean brands
Brandtree records a controlling owner for 185 brands that began in South Korea. 7 of them (4%) are now controlled by a company headquartered in another country, Encar among them.
Frequently asked questions
Who is the parent company of Encar?
The parent company of Encar is CAR Group, a publicly listed company headquartered in Australia.
Is Encar South Korean or Australian?
Encar originated in South Korea, but it is owned today by CAR Group, which is headquartered in Australia. So Encar is a South Korean-origin brand under Australian ownership.
Is Encar still owned by CAR Group?
Yes. As of 4 October 2026, Encar is still owned by CAR Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] CAR Group Annual Report 2025 — CAR Group Limited, Annual report; retrieved 4 October 2026.
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