Who owns Coupang?
Coupang is owned by Coupang, Inc. (the United States, NYSE: CPNG).[1]
Evidence: Coupang, Inc. Annual Report on Form 10-K filed 2026-02-26, SEC EDGAR, 26 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Coupang, Inc. verified
- Owner HQ
- 🇺🇸 United States, Seattle, Washington
- Origin
- 🇰🇷 South Korea
- Founded
- 2010
- Category
- Internet & digital › Online commerce › Online retail
- Parent ticker
- NYSE: CPNG
- Last verified
- · 1 sources
About Coupang
Coupang is the online retail service at the centre of Coupang, Inc., selling both its own inventory and the goods of third-party merchants through a mobile app and website. The company launched its first website in 2010 and its first app in 2011, and it promises Korean customers Rocket Delivery: free next-day delivery on millions of products for orders placed even seconds before midnight. Rocket Fresh, its fresh grocery offering, and the WOW membership programme sit inside the same service, which also operates in Taiwan.
Ownership timeline of Coupang
Where Coupang sits in Coupang
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Coupang ownership tree →
See the full Coupang brand portfolio (5) →
Other brands owned by Coupang
Coupang controls 5 brands on Brandtree, 5 of them in internet & digital.
Also in internet & digital
Other brands in online retail, and who owns them
The 31 brands in online retail on Brandtree belong to 19 owners. The largest is Wayfair, with 6.
| Brand | Owner | Owner based in |
|---|---|---|
| AllModern | Wayfair | 🇺🇸 United States |
| Época Cosméticos | Magalu | 🇧🇷 Brazil |
| Rakuten 24 | Rakuten | 🇯🇵 Japan |
| Amazon.com | Amazon | 🇺🇸 United States |
| eobuwie | MODIVO | 🇵🇱 Poland |
| Delio (Poland) | Żabka Group | 🇱🇺 Luxembourg |
| Freshippo | Alibaba | 🇭🇰 Hong Kong |
| Apohem | Axfood | 🇸🇪 Sweden |
About the owner: Coupang
Coupang is a publicly listed company headquartered in Seattle, Washington, United States. Brandtree records 5 brands under its control, and it is listed as NYSE: CPNG.
Coupang is a Delaware company with its principal executive office in Seattle and its business overwhelmingly in South Korea: its 2025 annual report says more than 90 per cent of net revenue is earned by Korean entities. It launched its first website in 2010 and built an end-to-end fulfilment and logistics network behind Rocket Delivery, its free next-day service. It now provides retail, restaurant delivery, video streaming and fintech services under brands that include Coupang, Eats, Play, Rocket Now and Farfetch, the luxury fashion marketplace it acquired in January 2024, and it also runs retail operations in Taiwan.
🇰🇷 Coupang and other South Korean brands
Brandtree records a controlling owner for 185 brands that began in South Korea. 7 of them (4%) are now controlled by a company headquartered in another country, Coupang among them.
Frequently asked questions
Who is the parent company of Coupang?
The parent company of Coupang is Coupang, Inc., a publicly listed company headquartered in the United States.
Is Coupang South Korean or American?
Coupang originated in South Korea in 2010, but it is owned today by Coupang, Inc., which is headquartered in the United States. So Coupang is a South Korean-origin brand under American ownership.
Is Coupang still owned by Coupang, Inc.?
Yes. As of 3 October 2026, Coupang is still owned by Coupang, Inc. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Coupang, Inc. Annual Report on Form 10-K filed 2026-02-26 — SEC EDGAR, SEC Form 10-K, published 26 February 2026; retrieved 3 October 2026.
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