Who owns Rocket Now?
Rocket Now is owned by Coupang (the United States, NYSE: CPNG).[1]
Evidence: Coupang, Inc. Annual Report on Form 10-K filed 2026-02-26, SEC EDGAR, 26 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Coupang, Inc. verified
- Owner HQ
- 🇺🇸 United States, Seattle, Washington
- Origin
- 🇯🇵 Japan
- Category
- Internet & digital › Online commerce › Food delivery
- Parent ticker
- NYSE: CPNG
- Last verified
- · 1 sources
About Rocket Now
Rocket Now is the on-demand delivery service that Coupang, Inc. runs in Japan, the counterpart of Eats in South Korea. Like Eats it delivers food prepared by independent restaurants, and the company lists it among the five brands it operates under. It is reported in the Developing Offerings segment, where Coupang said in its report for the second quarter of 2026 that it was among the initiatives receiving increased investment.
How often Coupang names Rocket Now in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of Rocket Now
Where Rocket Now sits in Coupang
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Coupang ownership tree →
See the full Coupang brand portfolio (5) →
Other brands owned by Coupang
Coupang controls 5 brands on Brandtree, 5 of them in internet & digital.
Also in internet & digital
- Coupang (2010)
- Coupang Eats
- Coupang Play
- Farfetch (2007)
Other brands in food delivery, and who owns them
The 24 brands in food delivery on Brandtree belong to 13 owners. The largest is Delivery Hero, with 4; Coupang has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Baemin | Delivery Hero | 🇩🇪 Germany |
| Caviar | DoorDash | 🇺🇸 United States |
| Drizly | Uber | 🇺🇸 United States |
| GoFood | GoTo | 🇮🇩 Indonesia |
| GrabFood | Grab | 🇸🇬 Singapore |
| Eldum rétt | Hagar | 🇮🇸 Iceland |
| aiqfome | Magalu | 🇧🇷 Brazil |
| Skagenfood | Salling Group | 🇩🇰 Denmark |
About the owner: Coupang
Coupang is a publicly listed company headquartered in Seattle, Washington, United States. Brandtree records 5 brands under its control, and it is listed as NYSE: CPNG.
Coupang is a Delaware company with its principal executive office in Seattle and its business overwhelmingly in South Korea: its 2025 annual report says more than 90 per cent of net revenue is earned by Korean entities. It launched its first website in 2010 and built an end-to-end fulfilment and logistics network behind Rocket Delivery, its free next-day service. It now provides retail, restaurant delivery, video streaming and fintech services under brands that include Coupang, Eats, Play, Rocket Now and Farfetch, the luxury fashion marketplace it acquired in January 2024, and it also runs retail operations in Taiwan.
🇯🇵 Rocket Now and other Japanese brands
Brandtree records a controlling owner for 437 brands that began in Japan. 21 of them (5%) are now controlled by a company headquartered in another country, Rocket Now among them.
- ABEMA — CyberAgent 🇯🇵
- Acquire — Kadokawa 🇯🇵
- Animal Crossing — Nintendo 🇯🇵
- Dragon Quest — Square Enix 🇯🇵
- Elden Ring — Bandai Namco 🇯🇵
- Ikyu.com — LY Corporation 🇯🇵
Frequently asked questions
Who is the parent company of Rocket Now?
The parent company of Rocket Now is Coupang, a publicly listed company headquartered in the United States.
Is Rocket Now Japanese or American?
Rocket Now originated in Japan, but it is owned today by Coupang, which is headquartered in the United States. So Rocket Now is a Japanese-origin brand under American ownership.
Is Rocket Now still owned by Coupang?
Yes. As of 3 October 2026, Rocket Now is still owned by Coupang. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Coupang, Inc. Annual Report on Form 10-K filed 2026-02-26 — SEC EDGAR, SEC Form 10-K, published 26 February 2026; retrieved 3 October 2026.
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