Coupang: brands it owns and its ownership tree
Coupang (NYSE: CPNG) is a publicly listed company headquartered in Seattle, Washington, United States that owns 5 consumer brands.[1][2]
Coupang is a Delaware company with its principal executive office in Seattle and its business overwhelmingly in South Korea: its 2025 annual report says more than 90 per cent of net revenue is earned by Korean entities. It launched its first website in 2010 and built an end-to-end fulfilment and logistics network behind Rocket Delivery, its free next-day service. It now provides retail, restaurant delivery, video streaming and fintech services under brands that include Coupang, Eats, Play, Rocket Now and Farfetch, the luxury fashion marketplace it acquired in January 2024, and it also runs retail operations in Taiwan.
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brands owned
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acquisitions recorded
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divestitures recorded
Company facts
- Legal name
- Coupang, Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Seattle, Washington, United States
- Tickers
- NYSE: CPNG
- Revenue
- $34.5 billion (2025)[2]
- SEC CIK
- 0001834584
- Website
- www.aboutcoupang.com
- Last verified
- · 2 sources
What Coupang's annual report says about its business
Read from Coupang's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Segments the filing names
- Product Commerce, Developing Offerings:
We have two operating and reportable segments: Product Commerce and Developing Offerings.
Acquisitions and disposals named in the filing
- Acquired: Farfetch (January 2024).
In January 2024, we completed the acquisition of Farfetch (the "Farfetch Acquisition").
- Sold or exited: Farfetch's New Guards business.
As a result of the completed business restructuring and divestiture activities related to Farfetch's New Guards business, we now believe that, as of December 31, 2025, the combination of deficiencies previously identified is not a material weakness.
Coupang in numbers
- Coupang owns 5 consumer brands tracked here across 1 top-level categories; the largest is internet & digital with 5 brands.[1]
- 5 of its brands originated outside United States.
Coupang financial history
Headline figures from Coupang's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $12bn to $34.5bn, an average of 23.6% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $34.5bn | $473m | 1.4% | $208m | $17.8bn | $648m | 10-K | |
| $30.3bn | $436m | 1.4% | $154m | $15.3bn | $988m | 10-K | |
| $24.4bn | $473m | 1.9% | $1.36bn | $13.3bn | $529m | 10-K | |
| $20.6bn | $-112,000,000 | -0.5% | $-92,000,000 | $9.51bn | $538m | 10-K | |
| $18.4bn | $-1,494,000,000 | -8.1% | $-1,543,000,000 | $8.64bn | $283.2m | 10-K | |
| $12bn | $-515,994,000 | -4.3% | $-463,157,000 | $5.07bn | $353.3m | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Coupang owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Full portfolio, 5 brands, with sources → · Competitors by shared categories →
Recent changes to this record
Coupang SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Results of a shareholder vote | |
| 8-K | Other events | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Results of operations and financial condition | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Current report | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Departure or appointment of directors or officers |
Frequently asked questions
What brands does Coupang own?
Coupang owns 5 consumer brands tracked here, including Farfetch, Coupang, Coupang Eats, Rocket Now and Coupang Play.
Is Coupang an American company?
Yes. Coupang is headquartered in Seattle, Washington, United States.
Who owns Coupang?
Coupang is a publicly listed company owned by its shareholders; it trades as CPNG on the NYSE.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Coupang, Inc. Annual Report on Form 10-K filed 2026-02-26 — SEC EDGAR, SEC Form 10-K, published 26 February 2026; retrieved 3 October 2026.
- [2] Coupang, Inc.: Form 10-K for the year ended 2025-12-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 26 February 2026; retrieved 4 October 2026.
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