Who are Coupang's biggest competitors?
On Brandtree, Coupang's biggest competitors by shared categories are Magalu, which shares 3 categories, such as online retail and food delivery; Żabka Group, which shares 3 categories, such as food delivery; and MercadoLibre, which shares 3 categories, such as marketplaces.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Coupang controls 5 brands with a page here, across 4 categories; 57 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Magalu | 3 | 75% | Online retail, Food delivery and Marketplaces |
| 2 | Żabka Group | 3 | 60% | Food delivery, Online retail and Marketplaces |
| 3 | MercadoLibre | 3 | 50% | Marketplaces, Online retail and Streaming video |
| 4 | Alibaba | 3 | 33% | Marketplaces, Online retail and Streaming video |
| 5 | Yandex | 3 | 30% | Food delivery, Marketplaces and Streaming video |
| 6 | Uzum | 2 | 33% | Food delivery and Marketplaces |
| 7 | Kaspi.kz | 2 | 29% | Marketplaces and Online retail |
| 8 | Nine | 2 | 29% | Streaming video and Marketplaces |
| 9 | Salling Group | 2 | 29% | Food delivery and Online retail |
| 10 | Rakuten | 2 | 22% | Online retail and Marketplaces |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Coupang and Magalu: 3 shared categories
| Category | Coupang | Magalu |
|---|---|---|
| Online retail | Coupang | Época Cosméticos, KaBuM!, Netshoes |
| Food delivery | Coupang Eats, Rocket Now | aiqfome |
| Marketplaces | Farfetch | Estante Virtual, Magalu |
Coupang and Żabka Group: 3 shared categories
| Category | Coupang | Żabka Group |
|---|---|---|
| Food delivery | Coupang Eats, Rocket Now | Maczfit |
| Online retail | Coupang | Delio (Poland), Żabka Jush! |
| Marketplaces | Farfetch | Dietly |
Coupang and MercadoLibre: 3 shared categories
| Category | Coupang | MercadoLibre |
|---|---|---|
| Marketplaces | Farfetch | Mercado Envíos, Mercado Libre |
| Online retail | Coupang | Mercado Shops |
| Streaming video | Coupang Play | Mercado Play |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Coupang owns and the most overlapping owners on Brandtree.