Who are Yandex's biggest competitors?
On Brandtree, Yandex's biggest competitors by shared categories are Alphabet, which shares 5 categories, such as maps & navigation and operating systems & browsers; Kakao, which shares 4 categories, such as email & messaging; and Turkcell, which shares 4 categories, such as email & messaging.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Yandex controls 9 brands with a page here, across 9 categories; 76 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Alphabet Yandex vs Alphabet | 5 | 42% | Maps & navigation, Operating systems & browsers and Email & messaging and 2 more |
| 2 | Kakao | 4 | 36% | Email & messaging, Maps & navigation and Ride-hailing and 1 more |
| 3 | Turkcell | 4 | 33% | Email & messaging, Marketplaces and Streaming audio and 1 more |
| 4 | Alibaba | 4 | 31% | Marketplaces, Maps & navigation and Search engines and 1 more |
| 5 | Baidu | 4 | 29% | Maps & navigation, Operating systems & browsers and Ride-hailing and 1 more |
| 6 | Coupang | 3 | 30% | Food delivery, Marketplaces and Streaming video |
| 7 | Seznam | 3 | 27% | Email & messaging, Maps & navigation and Search engines |
| 8 | NAVER | 3 | 25% | Maps & navigation, Marketplaces and Search engines |
| 9 | Apollo | 2 | 20% | Search engines and Email & messaging |
| 10 | Apple | 2 | 20% | Operating systems & browsers and Streaming audio |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Yandex and Alphabet: 5 shared categories
Yandex and Kakao: 4 shared categories
Yandex and Turkcell: 4 shared categories
| Category | Yandex | Turkcell |
|---|---|---|
| Email & messaging | Yandex Mail | BiP |
| Marketplaces | Yandex Market | Turkcell Pasaj |
| Streaming audio | Yandex Music | fizy |
| Streaming video | Kinopoisk | TV+ |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Yandex owns and the most overlapping owners on Brandtree.