Who are Kakao's biggest competitors?
On Brandtree, Kakao's biggest competitors by shared categories are Yandex, which shares 4 categories, such as email & messaging and maps & navigation; Seznam, which shares 3 categories, such as digital publishing; and VK, which shares 3 categories, such as email & messaging.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Kakao controls 6 brands with a page here, across 6 categories; 57 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Yandex | 4 | 36% | Email & messaging, Maps & navigation and Ride-hailing and 1 more |
| 2 | Seznam | 3 | 38% | Digital publishing, Email & messaging and Maps & navigation |
| 3 | VK | 3 | 30% | Email & messaging, Digital publishing and Streaming audio |
| 4 | Apollo | 2 | 29% | Digital publishing and Email & messaging |
| 5 | NAVER | 2 | 20% | Digital publishing and Maps & navigation |
| 6 | Rakuten | 2 | 18% | Digital publishing and Email & messaging |
| 7 | Turkcell | 2 | 18% | Email & messaging and Streaming audio |
| 8 | Alphabet | 2 | 17% | Maps & navigation and Email & messaging |
| 9 | Baidu | 2 | 15% | Maps & navigation and Ride-hailing |
| 10 | Blue Bird | 1 | 17% | Ride-hailing |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Kakao and Yandex: 4 shared categories
Kakao and Seznam: 3 shared categories
| Category | Kakao | Seznam |
|---|---|---|
| Digital publishing | piccoma | Novinky.cz |
| Email & messaging | KakaoTalk | Seznam Email |
| Maps & navigation | Kakao Map | Mapy.com |
Kakao and VK: 3 shared categories
| Category | Kakao | VK |
|---|---|---|
| Email & messaging | KakaoTalk | Mail.ru Email, MAX |
| Digital publishing | piccoma | Dzen |
| Streaming audio | Melon | VK Music |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Kakao owns and the most overlapping owners on Brandtree.