Who are Baidu's biggest competitors?
On Brandtree, Baidu's biggest competitors by shared categories are Alphabet, which shares 6 categories, such as productivity & developer tools and connected devices; Amazon, which shares 4 categories, such as productivity & developer tools; and Yandex, which shares 4 categories, such as maps & navigation.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Baidu controls 14 brands with a page here, across 9 categories; 66 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Alphabet Baidu vs Alphabet | 6 | 55% | Productivity & developer tools, Connected devices and Maps & navigation and 3 more |
| 2 | Amazon | 4 | 31% | Productivity & developer tools, Video platforms and Connected devices and 1 more |
| 3 | Yandex | 4 | 29% | Maps & navigation, Operating systems & browsers and Ride-hailing and 1 more |
| 4 | Microsoft | 3 | 27% | Productivity & developer tools, Search engines and Social networks |
| 5 | Seznam | 3 | 27% | Video platforms, Maps & navigation and Search engines |
| 6 | NAVER | 3 | 25% | Social networks, Maps & navigation and Search engines |
| 7 | Alibaba | 3 | 21% | Productivity & developer tools, Maps & navigation and Search engines |
| 8 | ByteDance | 2 | 22% | Video platforms and Productivity & developer tools |
| 9 | Tencent Music | 2 | 17% | Video platforms and Social networks |
| 10 | GoPro, Inc. | 2 | 22% | Productivity & developer tools and Connected devices |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Baidu and Alphabet: 6 shared categories
Baidu and Amazon: 4 shared categories
Baidu and Yandex: 4 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Baidu owns and the most overlapping owners on Brandtree.