Who are Microsoft's biggest competitors?
On Brandtree, Microsoft's biggest competitors by shared categories are Turkcell, which shares 3 categories, such as games & gaming platforms and email & messaging; VK, which shares 3 categories, such as games & gaming platforms; and Alphabet, which shares 3 categories, such as productivity & developer tools.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Microsoft controls 7 brands with a page here, across 5 categories; 47 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Turkcell | 3 | 33% | Games & gaming platforms, Email & messaging and Productivity & developer tools |
| 2 | VK | 3 | 33% | Games & gaming platforms, Email & messaging and Social networks |
| 3 | Alphabet | 3 | 30% | Productivity & developer tools, Email & messaging and Search engines |
| 4 | Baidu | 3 | 27% | Productivity & developer tools, Search engines and Social networks |
| 5 | Apollo | 2 | 33% | Search engines and Email & messaging |
| 6 | Epic Games | 2 | 33% | Games & gaming platforms and Productivity & developer tools |
| 7 | Meta | 2 | 33% | Social networks and Email & messaging |
| 8 | Mozilla | 2 | 33% | Email & messaging and Productivity & developer tools |
| 9 | LY Corporation | 2 | 29% | Email & messaging and Search engines |
| 10 | Seznam | 2 | 25% | Email & messaging and Search engines |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Microsoft and Turkcell: 3 shared categories
| Category | Microsoft | Turkcell |
|---|---|---|
| Games & gaming platforms | Activision Blizzard, Minecraft, Xbox | GAME+ |
| Email & messaging | Skype | BiP |
| Productivity & developer tools | GitHub | lifebox |
Microsoft and VK: 3 shared categories
| Category | Microsoft | VK |
|---|---|---|
| Games & gaming platforms | Activision Blizzard, Minecraft, Xbox | VK Play |
| Email & messaging | Skype | Mail.ru Email, MAX |
| Social networks | OK, VKontakte |
Microsoft and Alphabet: 3 shared categories
| Category | Microsoft | Alphabet |
|---|---|---|
| Productivity & developer tools | GitHub | Google Cloud, Google DeepMind |
| Email & messaging | Skype | Gmail |
| Search engines | Bing | Google Search |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Microsoft owns and the most overlapping owners on Brandtree.