Brandtree

Meta: brands it owns and its ownership tree

Meta (NASDAQ: META) is a publicly listed company headquartered in Menlo Park, California, United States that owns 6 consumer brands, and has 4 recorded transactions.[1][2]

Meta was called Facebook until 2021, when it renamed itself after the virtual worlds it was then betting on. It owns four of the most used communication services in the world, and American regulators spent years arguing in court that two of those were bought specifically to remove competitors.

Company facts

Legal name
Meta Platforms, Inc.
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇺🇸 Menlo Park, California, United States
Founded
2004
Tickers
NASDAQ: META
Revenue
$201 billion (2025)[2]
SEC CIK
0001326801
Website
about.meta.com
Last verified
· 5 sources

What Meta's annual report says about its business

Read from Meta's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.

Segments the filing names

Acquisitions and disposals named in the filing

Meta in numbers

Meta financial history

Headline figures from Meta's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $86bn to $201bn, an average of 18.5% a year (calculated).

Fiscal year endedRevenueOperating incomeOperating marginNet incomeTotal assetsLong-term debtFiling
$201bn $83.3bn 41.4% $60.5bn $366bn $58.7bn 10-K
$164.5bn $69.4bn 42.2% $62.4bn $276.1bn $28.8bn 10-K
$134.9bn $46.8bn 34.7% $39.1bn $229.6bn $18.4bn 10-K
$116.6bn $28.9bn 24.8% $23.2bn $185.7bn $9.92bn 10-K
$117.9bn $46.8bn 39.6% $39.4bn $166bn $0 10-K
$86bn $32.7bn 38.0% $29.1bn $159.3bn — 10-K

Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.

Everything Meta owns

2026

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Meta owns Tree of 6 brands under Meta. Meta Facebook Instagram Messenger Meta Quest Threads WhatsApp

Full-screen interactive tree → · Download as infographic

Brand portfolio by category

Full portfolio, 6 brands, with sources →

Acquisitions by Meta

Acquisition closed

Meta acquires GIPHY

Meta acquired Giphy for a reported $315 million without notifying the British competition regulator in advance, which it was not required to do. The Competition and Markets Authority opened an inquiry after the fact and ultimately ordered the acquisition unwound.

Value
$315m
Buyer
Meta
Seller
—
Acquisition closed

Meta acquires WhatsApp

Facebook acquired WhatsApp for approximately $19 billion in cash and stock, the largest sum ever paid for a venture-backed company at the time. The European Commission cleared the deal in October 2014.

Value
$19bn
Buyer
Meta
Seller
—
Regulatory
None recorded
Acquisition closed

Meta acquires Instagram

Facebook acquired Instagram, then a thirteen-person company with no revenue, for about $1 billion in cash and stock. The final consideration fell as Facebook shares declined between announcement and closing.

Value
$1bn
Buyer
Meta
Seller
—
Regulatory
Cleared

Full ownership and deal history →

Divestitures and spin-offs by Meta

Divestiture closed

Shutterstock acquires GIPHY

Meta sold Giphy to Shutterstock for a reported $53 million, about a sixth of what it had paid three years earlier, to comply with the divestiture ordered by the Competition and Markets Authority.

Value
$53m
Seller
Meta
Regulatory
None recorded

Brands Meta no longer owns

Meta controlled this brand in the past. Each row shows when the ownership ended and who holds the brand now, so a page that once said Meta owned it still shows why it no longer does.

BrandOwned untilOwner today
GIPHY May 2023 Shutterstock

Full ownership and deal history for Meta →

Regulatory history

CaseRegulatorDecisionDate
Facebook, Inc (now Meta Platforms, Inc) / Giphy, Inccmacleared with remedies18 October 2022
Facebook / Instagram Inccmacleared14 August 2012

Meta in the global legal-entity registry

The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.

Legal entity identifier (LEI)
BQ4BKCS1HXDV9HN80Z93
Registered name
META PLATFORMS, INC. (US)
Registration status
Issued · record updated 14 October 2026
Parent
None named: it reports that no person or entity controls it.
Retrieved
· GLEIF record (JSON)

Meta SEC filings

The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.

Annual reports

Proxy statements

Recent current and quarterly reports

FiledFormWhat it declares
10-QQuarterly report
8-KResults of operations and financial condition
8-KResults of a shareholder vote
8-KOther events
10-QQuarterly report
8-KResults of operations and financial condition
8-KDeparture or appointment of directors or officers
8-KResults of operations and financial condition
8-KDeparture or appointment of directors or officers
8-KDeparture or appointment of directors or officers
8-KOther events
8-KOther events
10-QQuarterly report
8-KResults of operations and financial condition

Frequently asked questions

What brands does Meta own?

Meta owns 6 consumer brands tracked here, including Instagram, Meta Quest, Threads, WhatsApp, Facebook and Messenger.

Is Meta an American company?

Yes. Meta is headquartered in Menlo Park, California, United States and was founded in 2004.

Who owns Meta?

Meta is a publicly listed company owned by its shareholders; it trades as META on the NASDAQ.

What was Meta's most recent acquisition?

The most recent completed acquisition recorded here is GIPHY on 15 May 2020.

Sources (5) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Meta Platforms, Inc. Annual Report on Form 10-K filed 2026-01-29 — SEC EDGAR, SEC Form 10-K, published 29 January 2026; retrieved 16 September 2026.
  2. [2] Meta Platforms, Inc.: Form 10-K for the year ended 2025-12-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 29 January 2026; retrieved 4 October 2026.
  3. [3] Facebook, Inc. Form 10-K for fiscal year 2012 — business combinations — SEC EDGAR, SEC Form 10-K, published 1 February 2013; retrieved 16 September 2026.
  4. [4] Shutterstock, Inc. Form 8-K — acquisition of GIPHY, Inc. — SEC EDGAR, SEC Form 8-K, published 23 May 2023; retrieved 16 September 2026.
  5. [5] Facebook, Inc (now Meta Platforms, Inc) / Giphy, Inc merger inquiry — Competition and Markets Authority, Regulator decision, published 18 October 2022; retrieved 16 September 2026.

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