Brandtree

Meta: brands it owns and its ownership tree

Meta (NASDAQ: META) is a publicly listed company headquartered in Menlo Park, California, United States that owns 6 consumer brands, and has 4 recorded transactions.[1]

Meta was called Facebook until 2021, when it renamed itself after the virtual worlds it was then betting on. It owns four of the most used communication services in the world, and American regulators spent years arguing in court that two of those were bought specifically to remove competitors.

Company facts

Legal name
Meta Platforms, Inc.
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇺🇸 Menlo Park, California, United States
Founded
2004
Tickers
NASDAQ: META
SEC CIK
0001326801
Website
about.meta.com
Last verified
· 5 sources

Meta in numbers

Everything Meta owns

2026

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Meta owns Tree of 6 brands under Meta. Meta Facebook Instagram Messenger Meta Quest Threads WhatsApp

Full-screen interactive tree → · Download as infographic

Brand portfolio by category

Full portfolio, 6 brands, with sources →

Acquisitions by Meta

Acquisition closed

Meta acquires GIPHY

Meta acquired Giphy for a reported $315 million without notifying the British competition regulator in advance, which it was not required to do. The Competition and Markets Authority opened an inquiry after the fact and ultimately ordered the acquisition unwound.

Value
$315m
Buyer
Meta
Seller
Acquisition closed

Meta acquires WhatsApp

Facebook acquired WhatsApp for approximately $19 billion in cash and stock, the largest sum ever paid for a venture-backed company at the time. The European Commission cleared the deal in October 2014.

Value
$19bn
Buyer
Meta
Seller
Regulatory
None recorded
Acquisition closed

Meta acquires Instagram

Facebook acquired Instagram, then a thirteen-person company with no revenue, for about $1 billion in cash and stock. The final consideration fell as Facebook shares declined between announcement and closing.

Value
$1bn
Buyer
Meta
Seller
Regulatory
Cleared

Full ownership and deal history →

Divestitures and spin-offs by Meta

Divestiture closed

Shutterstock acquires GIPHY

Meta sold Giphy to Shutterstock for a reported $53 million, about a sixth of what it had paid three years earlier, to comply with the divestiture ordered by the Competition and Markets Authority.

Value
$53m
Seller
Meta
Regulatory
None recorded

Brands Meta no longer owns

Meta controlled this brand in the past. Each row shows when the ownership ended and who holds the brand now, so a page that once said Meta owned it still shows why it no longer does.

BrandOwned untilOwner today
GIPHY May 2023 Shutterstock

Full ownership and deal history for Meta →

Regulatory history

CaseRegulatorDecisionDate
Facebook, Inc (now Meta Platforms, Inc) / Giphy, Inccmacleared with remedies18 October 2022
Facebook / Instagram Inccmacleared14 August 2012

Latest news about Meta

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Frequently asked questions

What brands does Meta own?

Meta owns 6 consumer brands tracked here, including Instagram, Meta Quest, Threads, WhatsApp, Facebook and Messenger.

Is Meta an American company?

Yes. Meta is headquartered in Menlo Park, California, United States and was founded in 2004.

Who owns Meta?

Meta is a publicly listed company owned by its shareholders; it trades as META on the NASDAQ.

What was Meta's most recent acquisition?

The most recent completed acquisition recorded here is GIPHY on 15 May 2020.

Sources (5) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Meta Platforms, Inc. Annual Report on Form 10-K filed 2026-01-29 — SEC EDGAR, SEC Form 10-K, published 29 January 2026; retrieved 8 September 2026.
  2. [2] Facebook, Inc. Form 10-K for fiscal year 2012 — business combinations — SEC EDGAR, SEC Form 10-K, published 1 February 2013; retrieved 8 September 2026.
  3. [3] Facebook, Inc. Form 10-K for fiscal year 2014 — WhatsApp acquisition — SEC EDGAR, SEC Form 10-K, published 29 January 2015; retrieved 8 September 2026.
  4. [4] Shutterstock, Inc. Form 8-K — acquisition of GIPHY, Inc. — SEC EDGAR, SEC Form 8-K, published 23 May 2023; retrieved 8 September 2026.
  5. [5] Facebook, Inc (now Meta Platforms, Inc) / Giphy, Inc merger inquiry — Competition and Markets Authority, Regulator decision, published 30 November 2021; retrieved 8 September 2026.

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