Brandtree

When did Meta buy and sell its brands?

Meta has completed 3 recorded acquisitions and 1 divestiture or spin-off, spanning 2012 to 2023.

DateTypeAssetsCounterpartyValue
May 2023DivestitureGIPHYShutterstock$53m
May 2020AcquisitionGIPHY$315m
Oct 2014AcquisitionWhatsApp$19bn
Sep 2012AcquisitionInstagram$1bn

2023

Divestiture closed

Shutterstock acquires GIPHY

Meta sold Giphy to Shutterstock for a reported $53 million, about a sixth of what it had paid three years earlier, to comply with the divestiture ordered by the Competition and Markets Authority.

Value
$53m
Seller
Meta
Regulatory
None recorded

2020

Acquisition closed

Meta acquires GIPHY

Meta acquired Giphy for a reported $315 million without notifying the British competition regulator in advance, which it was not required to do. The Competition and Markets Authority opened an inquiry after the fact and ultimately ordered the acquisition unwound.

Value
$315m
Buyer
Meta
Seller

2014

Acquisition closed

Meta acquires WhatsApp

Facebook acquired WhatsApp for approximately $19 billion in cash and stock, the largest sum ever paid for a venture-backed company at the time. The European Commission cleared the deal in October 2014.

Value
$19bn
Buyer
Meta
Seller
Regulatory
None recorded

2012

Acquisition closed

Meta acquires Instagram

Facebook acquired Instagram, then a thirteen-person company with no revenue, for about $1 billion in cash and stock. The final consideration fell as Facebook shares declined between announcement and closing.

Value
$1bn
Buyer
Meta
Seller
Regulatory
Cleared

Meta acquisitions on a timeline

Timeline of completed acquisitions by Meta

Full chart with a text equivalent, free to republish with attribution.

Brands Meta once owned

Ownership recorded here as having ended, whether or not a deal record with a filing behind it exists for the transfer.

BrandOwned fromUntilOwner today
GIPHY May 2020 May 2023 Shutterstock