Who are Alphabet's biggest competitors?
On Brandtree, Alphabet's biggest competitors by shared categories are Baidu, which shares 6 categories, such as productivity & developer tools and connected devices; Yandex, which shares 5 categories, such as maps & navigation; and Seznam, which shares 4 categories, such as maps & navigation.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Alphabet controls 13 brands with a page here, across 8 categories; 61 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Baidu Alphabet vs Baidu | 6 | 55% | Productivity & developer tools, Connected devices and Maps & navigation and 3 more |
| 2 | Yandex Alphabet vs Yandex | 5 | 42% | Maps & navigation, Operating systems & browsers and Email & messaging and 2 more |
| 3 | Seznam | 4 | 44% | Maps & navigation, Email & messaging and Search engines and 1 more |
| 4 | Alibaba | 4 | 33% | Marketplaces, Maps & navigation and Productivity & developer tools and 1 more |
| 5 | Mozilla | 3 | 38% | Operating systems & browsers, Email & messaging and Productivity & developer tools |
| 6 | Microsoft | 3 | 30% | Productivity & developer tools, Email & messaging and Search engines |
| 7 | NAVER | 3 | 27% | Maps & navigation, Marketplaces and Search engines |
| 8 | Turkcell | 3 | 25% | Productivity & developer tools, Email & messaging and Marketplaces |
| 9 | Amazon | 3 | 23% | Connected devices, Productivity & developer tools and Video platforms |
| 10 | Garmin | 2 | 20% | Connected devices and Maps & navigation |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Alphabet and Baidu: 6 shared categories
Alphabet and Yandex: 5 shared categories
Alphabet and Seznam: 4 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Alphabet owns and the most overlapping owners on Brandtree.