Who are Turkcell's biggest competitors?
On Brandtree, Turkcell's biggest competitors by shared categories are Yandex, which shares 4 categories, such as email & messaging and marketplaces; Sea, which shares 3 categories, such as games & gaming platforms; and Uzum, which shares 3 categories, such as marketplaces.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Turkcell controls 7 brands with a page here, across 7 categories; 85 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Yandex | 4 | 33% | Email & messaging, Marketplaces and Streaming audio and 1 more |
| 2 | Sea | 3 | 38% | Games & gaming platforms, Marketplaces and Payments |
| 3 | Uzum | 3 | 38% | Marketplaces, Payments and Productivity & developer tools |
| 4 | MercadoLibre | 3 | 33% | Marketplaces, Payments and Streaming video |
| 5 | Microsoft | 3 | 33% | Games & gaming platforms, Email & messaging and Productivity & developer tools |
| 6 | Kunlun Tech | 3 | 30% | Games & gaming platforms, Payments and Productivity & developer tools |
| 7 | Rakuten | 3 | 27% | Payments, Marketplaces and Email & messaging |
| 8 | VK | 3 | 27% | Email & messaging, Games & gaming platforms and Streaming audio |
| 9 | Alibaba | 3 | 25% | Marketplaces, Productivity & developer tools and Streaming video |
| 10 | Alphabet | 3 | 25% | Productivity & developer tools, Email & messaging and Marketplaces |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Turkcell and Yandex: 4 shared categories
| Category | Turkcell | Yandex |
|---|---|---|
| Email & messaging | BiP | Yandex Mail |
| Marketplaces | Turkcell Pasaj | Yandex Market |
| Streaming audio | fizy | Yandex Music |
| Streaming video | TV+ | Kinopoisk |
Turkcell and Sea: 3 shared categories
| Category | Turkcell | Sea |
|---|---|---|
| Games & gaming platforms | GAME+ | Garena |
| Marketplaces | Turkcell Pasaj | Shopee |
| Payments | Paycell | Monee |
Turkcell and Uzum: 3 shared categories
| Category | Turkcell | Uzum |
|---|---|---|
| Marketplaces | Turkcell Pasaj | Uzum Avto, Uzum Market |
| Payments | Paycell | Uzum Bank, Uzum Nasiya |
| Productivity & developer tools | lifebox | Uzum Business |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Turkcell owns and the most overlapping owners on Brandtree.