Who are Rakuten's biggest competitors?
On Brandtree, Rakuten's biggest competitors by shared categories are Kaspi.kz, which shares 4 categories, such as payments and marketplaces; MercadoLibre, which shares 3 categories, such as payments; and Alibaba, which shares 3 categories, such as marketplaces.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Rakuten controls 12 brands with a page here, across 7 categories; 85 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Kaspi.kz | 4 | 50% | Payments, Marketplaces and Online retail and 1 more |
| 2 | MercadoLibre | 3 | 33% | Payments, Marketplaces and Online retail |
| 3 | Alibaba | 3 | 25% | Marketplaces, Online retail and Online travel agencies |
| 4 | LY Corporation | 3 | 38% | Online retail, Email & messaging and Online travel agencies |
| 5 | NAVER | 3 | 30% | Payments, Digital publishing and Marketplaces |
| 6 | Turkcell | 3 | 27% | Payments, Marketplaces and Email & messaging |
| 7 | Magalu | 2 | 25% | Online retail and Marketplaces |
| 8 | Uzum | 2 | 22% | Payments and Marketplaces |
| 9 | Żabka Group | 2 | 22% | Online retail and Marketplaces |
| 10 | Amazon | 2 | 15% | Online retail and Digital publishing |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Rakuten and Kaspi.kz: 4 shared categories
Rakuten and MercadoLibre: 3 shared categories
| Category | Rakuten | MercadoLibre |
|---|---|---|
| Payments | Rakuten Card, Rakuten Pay, Rakuten Securities | Mercado Crédito, Mercado Pago |
| Marketplaces | Rakuma, Rakuten Ichiba | Mercado Envíos, Mercado Libre |
| Online retail | Rakuten 24, Rakuten Books, Rakuten Fashion | Mercado Shops |
Rakuten and Alibaba: 3 shared categories
| Category | Rakuten | Alibaba |
|---|---|---|
| Marketplaces | Rakuma, Rakuten Ichiba | 1688.com, Alibaba.com, AliExpress, Taobao, Tmall, Trendyol, Xianyu |
| Online retail | Rakuten 24, Rakuten Books, Rakuten Fashion | Freshippo |
| Online travel agencies | Rakuten Travel | Fliggy |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Rakuten owns and the most overlapping owners on Brandtree.