Who are Uzum's biggest competitors?
On Brandtree, Uzum's biggest competitors by shared categories are Turkcell, which shares 3 categories, such as marketplaces and payments; Kaspi.kz, which shares 2 categories, such as payments; and MercadoLibre, which shares 2 categories, such as marketplaces.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Uzum controls 6 brands with a page here, across 4 categories; 51 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Turkcell | 3 | 38% | Marketplaces, Payments and Productivity & developer tools |
| 2 | Kaspi.kz | 2 | 29% | Payments and Marketplaces |
| 3 | MercadoLibre | 2 | 29% | Marketplaces and Payments |
| 4 | Rakuten | 2 | 22% | Payments and Marketplaces |
| 5 | GoTo | 2 | 40% | Payments and Food delivery |
| 6 | Magalu | 2 | 40% | Marketplaces and Food delivery |
| 7 | Grab | 2 | 33% | Payments and Food delivery |
| 8 | Alibaba | 2 | 20% | Marketplaces and Productivity & developer tools |
| 9 | Wix | 2 | 40% | Payments and Productivity & developer tools |
| 10 | Coupang | 2 | 33% | Food delivery and Marketplaces |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Uzum and Turkcell: 3 shared categories
| Category | Uzum | Turkcell |
|---|---|---|
| Marketplaces | Uzum Avto, Uzum Market | Turkcell Pasaj |
| Payments | Uzum Bank, Uzum Nasiya | Paycell |
| Productivity & developer tools | Uzum Business | lifebox |
Uzum and Kaspi.kz: 2 shared categories
| Category | Uzum | Kaspi.kz |
|---|---|---|
| Payments | Uzum Bank, Uzum Nasiya | Kaspi Alaqan, Kaspi Gold, Kaspi Pay, Kaspi Red |
| Marketplaces | Uzum Avto, Uzum Market | Kaspi.kz, Tap.az, Turbo.az |
Uzum and MercadoLibre: 2 shared categories
| Category | Uzum | MercadoLibre |
|---|---|---|
| Marketplaces | Uzum Avto, Uzum Market | Mercado Envíos, Mercado Libre |
| Payments | Uzum Bank, Uzum Nasiya | Mercado Crédito, Mercado Pago |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Uzum owns and the most overlapping owners on Brandtree.