Who are Kaspi.kz's biggest competitors?
On Brandtree, Kaspi.kz's biggest competitors by shared categories are Rakuten, which shares 4 categories, such as payments and marketplaces; MercadoLibre, which shares 4 categories, such as payments; and Alibaba, which shares 3 categories, such as marketplaces.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Kaspi.kz controls 10 brands with a page here, across 5 categories; 76 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Rakuten | 4 | 50% | Payments, Marketplaces and Online retail and 1 more |
| 2 | MercadoLibre | 4 | 67% | Payments, Marketplaces and Online retail and 1 more |
| 3 | Alibaba | 3 | 30% | Marketplaces, Online retail and Online travel agencies |
| 4 | TBC Bank Group | 3 | 33% | Payments, Marketplaces and Property listings |
| 5 | SMG Swiss Marketplace Group | 2 | 40% | Marketplaces and Property listings |
| 6 | Uzum | 2 | 29% | Payments and Marketplaces |
| 7 | Magalu | 2 | 33% | Marketplaces and Online retail |
| 8 | Coupang | 2 | 29% | Marketplaces and Online retail |
| 9 | LY Corporation | 2 | 29% | Online retail and Online travel agencies |
| 10 | Sea | 2 | 29% | Payments and Marketplaces |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Kaspi.kz and Rakuten: 4 shared categories
Kaspi.kz and MercadoLibre: 4 shared categories
Kaspi.kz and Alibaba: 3 shared categories
| Category | Kaspi.kz | Alibaba |
|---|---|---|
| Marketplaces | Kaspi.kz, Tap.az, Turbo.az | 1688.com, Alibaba.com, AliExpress, Taobao, Tmall, Trendyol, Xianyu |
| Online retail | Hepsiburada | Freshippo |
| Online travel agencies | Kaspi Travel | Fliggy |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Kaspi.kz owns and the most overlapping owners on Brandtree.