Who are MercadoLibre's biggest competitors?
On Brandtree, MercadoLibre's biggest competitors by shared categories are Kaspi.kz, which shares 4 categories, such as payments and marketplaces; Rakuten, which shares 3 categories, such as payments; and Alibaba, which shares 3 categories, such as marketplaces.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. MercadoLibre controls 7 brands with a page here, across 5 categories; 77 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Kaspi.kz | 4 | 67% | Payments, Marketplaces and Online retail and 1 more |
| 2 | Rakuten | 3 | 33% | Payments, Marketplaces and Online retail |
| 3 | Alibaba | 3 | 30% | Marketplaces, Online retail and Streaming video |
| 4 | Coupang | 3 | 50% | Marketplaces, Online retail and Streaming video |
| 5 | TBC Bank Group | 3 | 33% | Marketplaces, Payments and Property listings |
| 6 | Turkcell | 3 | 33% | Marketplaces, Payments and Streaming video |
| 7 | Uzum | 2 | 29% | Marketplaces and Payments |
| 8 | SMG Swiss Marketplace Group | 2 | 40% | Marketplaces and Property listings |
| 9 | Magalu | 2 | 33% | Marketplaces and Online retail |
| 10 | Snail | 2 | 33% | Marketplaces and Streaming video |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
MercadoLibre and Kaspi.kz: 4 shared categories
MercadoLibre and Rakuten: 3 shared categories
| Category | MercadoLibre | Rakuten |
|---|---|---|
| Payments | Mercado Crédito, Mercado Pago | Rakuten Card, Rakuten Pay, Rakuten Securities |
| Marketplaces | Mercado Envíos, Mercado Libre | Rakuma, Rakuten Ichiba |
| Online retail | Mercado Shops | Rakuten 24, Rakuten Books, Rakuten Fashion |
MercadoLibre and Alibaba: 3 shared categories
| Category | MercadoLibre | Alibaba |
|---|---|---|
| Marketplaces | Mercado Envíos, Mercado Libre | 1688.com, Alibaba.com, AliExpress, Taobao, Tmall, Trendyol, Xianyu |
| Online retail | Mercado Shops | Freshippo |
| Streaming video | Mercado Play | Youku |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand MercadoLibre owns and the most overlapping owners on Brandtree.