Who owns Mercado Play?
Mercado Play is owned by MercadoLibre (Uruguay, NASDAQ: MELI).[1]
Evidence: MercadoLibre, Inc. Annual Report on Form 10-K filed 2026-02-25, SEC EDGAR, 25 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- MercadoLibre, Inc. verified
- Owner HQ
- 🇺🇾 Uruguay, Montevideo
- Origin
- 🇦🇷 Argentina
- Founded
- 2023
- Category
- Internet & digital › Streaming & media › Streaming video
- Parent ticker
- NASDAQ: MELI
- Last verified
- · 1 sources
About Mercado Play
Mercado Play is a free, advertising-funded streaming service the company launched in 2023 and now offers to every user in Argentina, Brazil, Mexico, Colombia, Chile, Peru and Uruguay. Its films and series are licensed from third-party studios under revenue-sharing agreements rather than made in-house. It exists to keep people inside the app and to create video advertising inventory alongside the group's other ad formats, and in 2025 it reached connected televisions for the first time, having previously run only inside the Mercado Libre apps.
What MercadoLibre's annual report says about Mercado Play
Sentences about Mercado Play from MercadoLibre's latest annual filing[1], copied word for word.
We continue to scale Mercado Play, an advertising-based video on demand ("AVOD") streaming service first launched in 2023 and available to all users in Argentina, Brazil, Mexico, Colombia, Chile, Peru and Uruguay.
In 2025, Mercado Play previously available only through our apps, was made available on connected TVs for the first time.
Mercado Play serves as a tool to drive user engagement on Mercado Libre and is a new platform to serve video advertising, complementing the portfolio of ads formats available through Mercado Ads.
How often MercadoLibre names Mercado Play in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of Mercado Play
- Current owner MercadoLibre [1] verified
Where Mercado Play sits in MercadoLibre
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full MercadoLibre ownership tree →
See the full MercadoLibre brand portfolio (7) →
Other brands owned by MercadoLibre
MercadoLibre controls 7 brands on Brandtree, 7 of them in internet & digital.
Also in internet & digital
Other brands in streaming video, and who owns them
The 37 brands in streaming video on Brandtree belong to 25 owners. The largest is AMC Networks, with 5.
About the owner: MercadoLibre
MercadoLibre is a publicly listed company headquartered in Montevideo, Uruguay, founded in 1999. Brandtree records 7 brands under its control, and it is listed as NASDAQ: MELI.
MercadoLibre is the largest online commerce and fintech ecosystem in Latin America and the leader in the region by marketplace gross merchandise value. It was incorporated in Delaware on 15 October 1999 and its principal executive offices are in the World Trade Center Free Zone in Montevideo, Uruguay, though most of its people are elsewhere: of 123,670 employees at the end of 2025, 61,139 were in Brazil, 34,336 in Mexico, 16,726 in Argentina and 1,858 in Uruguay. Its marketplace operates in 18 countries and its Mercado Pago fintech platform in eight.
MercadoLibre: full profile, brands and acquisition history →
🇦🇷 Mercado Play and other Argentine brands
Brandtree records a controlling owner for 117 brands that began in Argentina. 30 of them (26%) are now controlled by a company headquartered in another country, Mercado Play among them.
- Despegar — Despegar 🇻🇬
- 9 de Oro — Molino Cañuelas 🇦🇷
- ARQ — Grupo Clarín 🇦🇷
- Aerolíneas Argentinas — Aerolíneas Argentinas 🇦🇷
- Aeropuertos Argentina — Corporación América Airports 🇱🇺
- Andes Líneas Aéreas — Andes 🇦🇷
Frequently asked questions
Who is the parent company of Mercado Play?
The parent company of Mercado Play is MercadoLibre, a publicly listed company headquartered in Uruguay.
Is Mercado Play Argentine or Uruguayan?
Mercado Play originated in Argentina in 2023, but it is owned today by MercadoLibre, which is headquartered in Uruguay. So Mercado Play is an Argentine-origin brand under Uruguayan ownership.
Is Mercado Play still owned by MercadoLibre?
Yes. As of 29 October 2026, Mercado Play is still owned by MercadoLibre. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] MercadoLibre, Inc. Annual Report on Form 10-K filed 2026-02-25 — SEC EDGAR, SEC Form 10-K, published 25 February 2026; retrieved 21 September 2026.
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