Who owns Mercado Play?
Mercado Play is owned by MercadoLibre (Uruguay, NASDAQ: MELI).[1]
Key facts
- Current owner
- MercadoLibre, Inc. verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇾 Uruguay, Montevideo
- Origin
- 🇦🇷 Argentina
- Founded
- 2023
- Category
- Internet & digital › Streaming & media › Streaming video
- Parent ticker
- NASDAQ: MELI
- Last verified
- · 1 sources
About Mercado Play
Mercado Play is a free, advertising-funded streaming service the company launched in 2023 and now offers to every user in Argentina, Brazil, Mexico, Colombia, Chile, Peru and Uruguay. Its films and series are licensed from third-party studios under revenue-sharing agreements rather than made in-house. It exists to keep people inside the app and to create video advertising inventory alongside the group's other ad formats, and in 2025 it reached connected televisions for the first time, having previously run only inside the Mercado Libre apps.
Ownership timeline of Mercado Play
- ? – present MercadoLibre [1] verified
Where Mercado Play sits in MercadoLibre
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full MercadoLibre ownership tree →
Other brands owned by MercadoLibre in internet & digital
Latest news about Mercado Play
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
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Frequently asked questions
Who is the parent company of Mercado Play?
The parent company of Mercado Play is MercadoLibre, a publicly listed company headquartered in Uruguay.
Is Mercado Play Argentine or Uruguayan?
Mercado Play originated in Argentina in 2023, but it is owned today by MercadoLibre, which is headquartered in Uruguay. So Mercado Play is an Argentine-origin brand under Uruguayan ownership.
Is Mercado Play still owned by MercadoLibre?
Yes. As of 21 September 2026, Mercado Play is still owned by MercadoLibre. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] MercadoLibre, Inc. Annual Report on Form 10-K filed 2026-02-25 — SEC EDGAR, SEC Form 10-K, published 25 February 2026; retrieved 21 September 2026.
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