Who owns Mercado Shops?
Mercado Shops is owned by MercadoLibre (Uruguay, NASDAQ: MELI).[1]
Mercado Shops was due to end on 31 December 2025.
Evidence: MercadoLibre, Inc. Annual Report on Form 10-K filed 2026-02-25, SEC EDGAR, 25 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- MercadoLibre, Inc. verified
- Owner HQ
- 🇺🇾 Uruguay, Montevideo
- Origin
- 🇦🇷 Argentina
- Founded
- 2010
- Category
- Internet & digital › Online commerce › Online retail
- Parent ticker
- NASDAQ: MELI
- Last verified
- · 3 sources
About Mercado Shops
Mercado Shops was a digital storefront service that let sellers on the marketplace build and run their own branded online shop while still using the group's logistics, advertising and payments. In January 2025 the company announced its migration to "Mi Página", which does much the same job but lives inside the marketplace rather than as an external shopfront, and Mercado Shops was discontinued as of 31 December 2025.
What MercadoLibre's annual report says about Mercado Shops
Sentences about Mercado Shops from MercadoLibre's latest annual filing[1], copied word for word.
In January 2025, we announced the migration of Mercado Shops to "Mi P gina," which offers similar functionalities but is fully embedded within our Marketplace (without an external storefront).
Mercado Shops allows users to set-up, manage, and promote their own online web-stores under a subscription-based business model.
How often MercadoLibre names Mercado Shops in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Mercado Shops
- Current owner MercadoLibre [1] verified
Where Mercado Shops sits in MercadoLibre
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full MercadoLibre ownership tree →
See the full MercadoLibre brand portfolio (7) →
Other brands owned by MercadoLibre
MercadoLibre controls 7 brands on Brandtree, 7 of them in internet & digital.
Also in internet & digital
Other brands in online retail, and who owns them
The 33 brands in online retail on Brandtree belong to 21 owners. The largest is Wayfair, with 6.
| Brand | Owner | Owner based in |
|---|---|---|
| AllModern | Wayfair | 🇺🇸 United States |
| Época Cosméticos | Magalu | 🇧🇷 Brazil |
| Rakuten 24 | Rakuten | 🇯🇵 Japan |
| Amazon.com | Amazon | 🇺🇸 United States |
| eobuwie | MODIVO | 🇵🇱 Poland |
| Delio (Poland) | Żabka Group | 🇱🇺 Luxembourg |
| Freshippo | Alibaba | 🇭🇰 Hong Kong |
| Apohem | Axfood | 🇸🇪 Sweden |
About the owner: MercadoLibre
MercadoLibre is a publicly listed company headquartered in Montevideo, Uruguay, founded in 1999. Brandtree records 7 brands under its control, and it is listed as NASDAQ: MELI.
MercadoLibre is the largest online commerce and fintech ecosystem in Latin America and the leader in the region by marketplace gross merchandise value. It was incorporated in Delaware on 15 October 1999 and its principal executive offices are in the World Trade Center Free Zone in Montevideo, Uruguay, though most of its people are elsewhere: of 123,670 employees at the end of 2025, 61,139 were in Brazil, 34,336 in Mexico, 16,726 in Argentina and 1,858 in Uruguay. Its marketplace operates in 18 countries and its Mercado Pago fintech platform in eight.
MercadoLibre: full profile, brands and acquisition history →
🇦🇷 Mercado Shops and other Argentine brands
Brandtree records a controlling owner for 117 brands that began in Argentina. 30 of them (26%) are now controlled by a company headquartered in another country, Mercado Shops among them.
- Despegar — Despegar 🇻🇬
- 9 de Oro — Molino Cañuelas 🇦🇷
- ARQ — Grupo Clarín 🇦🇷
- Aerolíneas Argentinas — Aerolíneas Argentinas 🇦🇷
- Aeropuertos Argentina — Corporación América Airports 🇱🇺
- Andes Líneas Aéreas — Andes 🇦🇷
Frequently asked questions
Who is the parent company of Mercado Shops?
The parent company of Mercado Shops is MercadoLibre, a publicly listed company headquartered in Uruguay.
Is Mercado Shops Argentine or Uruguayan?
Mercado Shops originated in Argentina in 2010, but it is owned today by MercadoLibre, which is headquartered in Uruguay. So Mercado Shops is an Argentine-origin brand under Uruguayan ownership.
Is Mercado Shops still owned by MercadoLibre?
Yes. As of 29 October 2026, Mercado Shops is still owned by MercadoLibre. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] MercadoLibre, Inc. Annual Report on Form 10-K filed 2026-02-25 — SEC EDGAR, SEC Form 10-K, published 25 February 2026; retrieved 21 September 2026.
- [2] MercadoLibre, Inc. Form 10-K for the year ended December 31, 2011 — SEC EDGAR, SEC Form 10-K, published 28 February 2012; retrieved 28 October 2026.
- [3] MercadoLibre, Inc. prospectus supplement (Form 424B2), 2025 — SEC EDGAR, SEC filing; retrieved 2 October 2026.
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