Who are GoTo's biggest competitors?
On Brandtree, GoTo's biggest competitors by shared categories are Grab, which shares 3 categories, such as payments and food delivery; Uber, which shares 2 categories, such as food delivery; and Uzum, which shares 2 categories, such as payments.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. GoTo controls 9 brands with a page here, across 3 categories; 34 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Grab | 3 | 75% | Payments, Food delivery and Ride-hailing |
| 2 | Uber | 2 | 50% | Food delivery and Ride-hailing |
| 3 | Uzum | 2 | 40% | Payments and Food delivery |
| 4 | Yandex | 2 | 20% | Ride-hailing and Food delivery |
| 5 | Shoprite Group | 2 | 18% | Payments and Food delivery |
| 6 | PayPal | 1 | 33% | Payments |
| 7 | Kaspi.kz | 1 | 14% | Payments |
| 8 | Lyft | 1 | 33% | Ride-hailing |
| 9 | Block | 1 | 25% | Payments |
| 10 | Rakuten | 1 | 11% | Payments |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
GoTo and Grab: 3 shared categories
GoTo and Uber: 2 shared categories
GoTo and Uzum: 2 shared categories
| Category | GoTo | Uzum |
|---|---|---|
| Payments | GoPay, GoPay Later, Midtrans, Moka | Uzum Bank, Uzum Nasiya |
| Food delivery | GoFood, GoMart | Uzum Tezkor |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand GoTo owns and the most overlapping owners on Brandtree.