Who are VK's biggest competitors?
On Brandtree, VK's biggest competitors by shared categories are Microsoft, which shares 3 categories, such as games & gaming platforms and email & messaging; Seznam, which shares 3 categories, such as email & messaging; and Tencent Music, which shares 3 categories, such as streaming audio.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. VK controls 9 brands with a page here, across 7 categories; 63 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Microsoft | 3 | 33% | Games & gaming platforms, Email & messaging and Social networks |
| 2 | Seznam | 3 | 33% | Email & messaging, Digital publishing and Video platforms |
| 3 | Tencent Music | 3 | 33% | Streaming audio, Social networks and Video platforms |
| 4 | Kakao | 3 | 30% | Email & messaging, Digital publishing and Streaming audio |
| 5 | Turkcell | 3 | 27% | Email & messaging, Games & gaming platforms and Streaming audio |
| 6 | Amazon | 3 | 25% | Digital publishing, Social networks and Video platforms |
| 7 | Meta | 2 | 25% | Social networks and Email & messaging |
| 8 | Hello Group | 2 | 29% | Social networks and Dating apps |
| 9 | NAVER | 2 | 18% | Social networks and Digital publishing |
| 10 | Bumble | 2 | 29% | Dating apps and Social networks |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
VK and Microsoft: 3 shared categories
| Category | VK | Microsoft |
|---|---|---|
| Games & gaming platforms | VK Play | Activision Blizzard, Minecraft, Xbox |
| Email & messaging | Mail.ru Email, MAX | Skype |
| Social networks | OK, VKontakte |
VK and Seznam: 3 shared categories
VK and Tencent Music: 3 shared categories
| Category | VK | Tencent Music |
|---|---|---|
| Streaming audio | VK Music | Kugou Music, Kuwo Music, QQ Music |
| Social networks | OK, VKontakte | WeSing |
| Video platforms | VK Video | Kugou Live, Kuwo Live |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand VK owns and the most overlapping owners on Brandtree.