Who owns Kugou Live?
Kugou Live is owned by Tencent Music (China, NYSE: TME).[1]
Evidence: Tencent Music Entertainment Group Annual Report on Form 20-F filed 2026-04-17, SEC EDGAR, 17 April 2026. Verified from filings; last checked .
Key facts
- Current owner
- Tencent Music Entertainment Group verified
- Owner HQ
- 🇨🇳 China, Shenzhen
- Origin
- 🇨🇳 China
- Founded
- 2012
- Category
- Internet & digital › Search & social › Video platforms
- Parent ticker
- NYSE: TME HKEX: 1698
- Last verified
- · 1 sources
About Kugou Live
Kugou Live is the live-streaming service Guangzhou Kugou launched in September 2012 as Fanxing Live and renamed Kugou Live in December 2016. It gives performers an interactive online stage in front of an audience, and belongs to Tencent Music's social entertainment business rather than to the music subscriptions that the company's three music apps sell.
What Tencent Music's annual report says about Kugou Live
Sentences about Kugou Live from Tencent Music's latest annual filing[1], copied word for word.
In September 2012, Guangzhou Kugou commenced offering its live streaming services through Fanxing Live , which was rebranded to Kugou Live in December 2016.
How often Tencent Music names Kugou Live in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Kugou Live
- Current owner Tencent Music [1] verified
Where Kugou Live sits in Tencent Music
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Tencent Music ownership tree →
See the full Tencent Music brand portfolio (9) →
Other brands owned by Tencent Music
Tencent Music controls 9 brands on Brandtree, 6 of them in internet & digital.
Also in internet & digital
- Kugou Music (2004)
- Kuwo Live (2013)
- Kuwo Music (2005)
- QQ Music (2005)
- WeSing (2014)
Founded in the 2010s
- Lazy Audio (2012)
Other brands in video platforms, and who owns them
The 18 brands in video platforms on Brandtree belong to 13 owners. The largest is Kuaishou, with 2; Tencent Music has 2.
About the owner: Tencent Music
Tencent Music is a publicly listed company headquartered in Shenzhen, China, founded in 2012. Brandtree records 9 brands under its control, and it is listed as NYSE: TME and HKEX: 1698.
Tencent Music Entertainment is the largest online music entertainment platform in China by monthly active users, and counted 127.4 million paying users of its music services in the fourth quarter of 2025. It was assembled in 2016, when Tencent injected its own music business into China Music Corporation, the owner of Kugou and Kuwo, and renamed the combined company; it listed on the New York Stock Exchange in December 2018 and added a Hong Kong listing in September 2022. Tencent held 93.6 per cent of its voting power at 31 March 2026, which makes it a controlled company under New York Stock Exchange rules.
Tencent Music: full profile, brands and acquisition history →
🇨🇳 Kugou Live and other Chinese brands
Brandtree records a controlling owner for 319 brands that began in China. 39 of them (12%) are now controlled by a company headquartered in another country; Kugou Live is not one of them.
Frequently asked questions
Who is the parent company of Kugou Live?
The parent company of Kugou Live is Tencent Music, a publicly listed company headquartered in China.
Is Kugou Live Chinese?
Yes. Kugou Live originated in China in 2012 and its owner, Tencent Music, is also headquartered in China.
Is Kugou Live still owned by Tencent Music?
Yes. As of 9 October 2026, Kugou Live is still owned by Tencent Music. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Tencent Music Entertainment Group Annual Report on Form 20-F filed 2026-04-17 — SEC EDGAR, SEC Form 20-F, published 17 April 2026; retrieved 26 September 2026.
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