Who are Tencent Music's biggest competitors?
On Brandtree, Tencent Music's biggest competitors by shared categories are VK, which shares 3 categories, such as streaming audio and social networks; LiveOne, which shares 2 categories, such as streaming audio; and Baidu, which shares 2 categories, such as video platforms.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Tencent Music controls 9 brands with a page here, across 5 categories; 54 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | VK | 3 | 33% | Streaming audio, Social networks and Video platforms |
| 2 | LiveOne | 2 | 40% | Streaming audio and Podcast networks |
| 3 | Baidu | 2 | 17% | Video platforms and Social networks |
| 4 | Canal+ | 2 | 25% | Video platforms and Live events & ticketing |
| 5 | Amazon | 2 | 18% | Video platforms and Social networks |
| 6 | Storytel | 1 | 17% | Streaming audio |
| 7 | Deezer | 1 | 20% | Streaming audio |
| 8 | Kuaishou | 1 | 20% | Video platforms |
| 9 | Spotify | 1 | 20% | Streaming audio |
| 10 | Acast | 1 | 17% | Podcast networks |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Tencent Music and VK: 3 shared categories
| Category | Tencent Music | VK |
|---|---|---|
| Streaming audio | Kugou Music, Kuwo Music, QQ Music | VK Music |
| Social networks | WeSing | OK, VKontakte |
| Video platforms | Kugou Live, Kuwo Live | VK Video |
Tencent Music and LiveOne: 2 shared categories
| Category | Tencent Music | LiveOne |
|---|---|---|
| Streaming audio | Kugou Music, Kuwo Music, QQ Music | LiveOne, Slacker |
| Podcast networks | Lazy Audio, Ximalaya | PodcastOne |
Tencent Music and Baidu: 2 shared categories
| Category | Tencent Music | Baidu |
|---|---|---|
| Video platforms | Kugou Live, Kuwo Live | Haokan, YY Live |
| Social networks | WeSing | Baidu Post |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Tencent Music owns and the most overlapping owners on Brandtree.