Storytel: brands it owns and its ownership tree
Storytel (Nasdaq First North Growth Market: STORY B) is a publicly listed company headquartered in Stockholm, Sweden that owns 10 consumer brands across 2 categories.[1]
Storytel AB is a Stockholm audiobook and ebook streaming group whose annual report dates its journey to 2005, when Jonas Tellander and Jon Hauksson founded the Bokilur audiobook service in Sweden. Its report describes two business areas, Streaming (under the Storytel, Mofibo and Audiobooks.com brands) and Publishing, a group of book publishers acquired since 2013. Its 2025 report states 2.67 million paying subscribers. Its holding in Storytel AS in Norway is a 50% joint venture and is not listed as a brand here.
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brands owned
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2
categories
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0
acquisitions recorded
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divestitures recorded
Company facts
- Legal name
- Storytel AB (publ)
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇸🇪 Stockholm, Sweden
- Founded
- 2005
- Tickers
- Nasdaq First North Growth Market: STORY B
- Website
- www.storytelgroup.com
- Last verified
- · 1 sources
Storytel in numbers
- Storytel owns 10 consumer brands tracked here across 2 top-level categories; the largest is media & entertainment with 7 brands.[1]
- 4 of its brands originated outside Sweden.
Everything Storytel owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Recent changes to this record
Frequently asked questions
What brands does Storytel own?
Storytel owns 10 consumer brands tracked here, including Norstedts, Raben & Sjogren, Gummerus, Storytel, Audiobooks.com and People's.
Is Storytel a Swedish company?
Yes. Storytel is headquartered in Stockholm, Sweden and was founded in 2005.
Who owns Storytel?
Storytel is a publicly listed company owned by its shareholders; it trades as STORY B on the Nasdaq First North Growth Market.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Storytel Group Annual and Sustainability Report 2025 — Storytel AB (publ), Annual report, published 26 March 2026; retrieved 4 October 2026.
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