Who owns People's?
People's is owned by Storytel (Sweden, Nasdaq First North Growth Market: STORY B), which has owned the brand since 2017.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Storytel Group Annual and Sustainability Report 2025, Storytel AB (publ), 26 March 2026. Last checked .
Key facts
- Current owner
- Storytel AB (publ) reported
- Owned since
- Owner HQ
- 🇸🇪 Sweden, Stockholm
- Origin
- 🇩🇰 Denmark, Copenhagen
- Founded
- 2002
- Category
- Media & entertainment › Publishing › Book publishers
- Parent ticker
- Nasdaq First North Growth Market: STORY B
- Last verified
- · 1 sources
About People's
People's, formerly People's Press, is a Danish publisher of fiction and non-fiction founded in Copenhagen in 2002. Storytel Group lists its acquisition of People's Press in 2017, when it was described as Denmark's fourth-largest publisher. The subsidiary list shows Peoples Press A/S as 100% owned, and the group names People's among its Publishing houses.
Ownership timeline of People's
Where People's sits in Storytel
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Storytel ownership tree →
See the full Storytel brand portfolio (10) →
Other brands owned by Storytel
Storytel controls 10 brands on Brandtree, 7 of them in media & entertainment.
Also in media & entertainment
- Bokfabriken (2012)
- Brombergs (1975)
- Gummerus (1872)
- Lind & Co (1999)
- Norstedts (1823)
- Raben & Sjogren (1942)
Founded in the 2000s
- Storytel (2005)
Other brands in book publishers, and who owns them
The 34 brands in book publishers on Brandtree belong to 9 owners. The largest is Lagardère, with 13; Storytel has 7.
| Brand | Owner | Owner based in |
|---|---|---|
| Bragelonne | Lagardère | 🇫🇷 France |
| Clifford the Big Red Dog | Scholastic | 🇺🇸 United States |
| Macmillan Education | Springer Nature | 🇩🇪 Germany |
| Dummies | Wiley | 🇺🇸 United States |
| Penguin Books | Bertelsmann | 🇩🇪 Germany |
| Kids Can Press | Corus | 🇨🇦 Canada |
| Kadokawa Bunko | Kadokawa | 🇯🇵 Japan |
| HarperCollins | News Corp | 🇺🇸 United States |
About the owner: Storytel
Storytel is a publicly listed company headquartered in Stockholm, Sweden, founded in 2005. Brandtree records 10 brands under its control, and it is listed as Nasdaq First North Growth Market: STORY B.
Storytel AB is a Stockholm audiobook and ebook streaming group whose annual report dates its journey to 2005, when Jonas Tellander and Jon Hauksson founded the Bokilur audiobook service in Sweden. Its report describes two business areas, Streaming (under the Storytel, Mofibo and Audiobooks.com brands) and Publishing, a group of book publishers acquired since 2013. Its 2025 report states 2.67 million paying subscribers. Its holding in Storytel AS in Norway is a 50% joint venture and is not listed as a brand here.
🇩🇰 People's and other Danish brands
Brandtree records a controlling owner for 100 brands that began in Denmark. 25 of them (25%) are now controlled by a company headquartered in another country, People's among them.
- 3-Stjernet — Atria 🇫🇮
- 7 Seas — Mac Baren 🇩🇰
- Albani — Royal Unibrew 🇩🇰
- Arla — Arla Foods 🇩🇰
- BR — Salling Group 🇩🇰
- Bang & Olufsen — Bang & Olufsen 🇩🇰
Frequently asked questions
Who is the parent company of People's?
The parent company of People's is Storytel, a publicly listed company headquartered in Sweden.
Is People's Danish or Swedish?
People's originated in Denmark in 2002, but it is owned today by Storytel, which is headquartered in Sweden. So People's is a Danish-origin brand under Swedish ownership.
Since when has Storytel owned People's?
Storytel has owned People's since 2017.
Is People's still owned by Storytel?
Yes. As of 4 October 2026, People's is still owned by Storytel. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Storytel Group Annual and Sustainability Report 2025 — Storytel AB (publ), Annual report, published 26 March 2026; retrieved 4 October 2026.
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